Shutterfly, Inc. is a manufacturer and digital retailer of personalized products and services offered through a family of lifestyle brands. The company provides a range of personalized photo-based products and services that make it easy and convenient for consumers to upload, edit, enhance, organize, find, share, create, print, and preserve their memories. Brands The company operates seven lifestyle brands: Shutterfly, Tiny Prints, Wedding Paper Divas, Treat, ThisLife, MyPublisher and BorrowLenses. TinyPrints is the online cards and stationery boutique, offering stylish announcements, invitations and personal stationery for every occasion. Wedding Paper Divas offers stylish and personalized save the dates, wedding invitations, thank you cards, bridal invitations and more—all designed by artists in the industry. Treat is an online destination where customers can create one-of-a-kind personalized greeting cards from an iPhone or any computer in minutes. ThisLife is a new service that gathers and organizes photos and videos to find, share and enjoy them anywhere. MyPublisher is where one can create custom photo books, share great memories and tell his/her story using photos. BorrowLenses is an online marketplace for photographic and video equipment rentals. Strategy The company’s strategy includes the following: growing and optimizing core brands; investing in early stage strategic growth initiatives; expanding and enhancing brand equity; attracting, retaining, and growing leadership team; and maintaining financial discipline. Intellectual Property As of December 31, 2013, the company had 65 issued patents, which expire at various dates between 2019 and 2031, and approximately 40 patent applications pending in the United States. The company’s primary brands are ‘Shutterfly,’ ‘Tiny Prints,’ ‘Wedding Paper Divas,’ ‘Treat,’ and ‘ThisLife.’ The company holds applications and/or registrations for the Shutterfly, Tiny Prints, Wedding Paper Divas, Treat and ThisLife trademarks in its major markets of the United States and Canada, as well as in the European Community. The company also holds applications and registrations for the Shutterfly mark in Mexico, Japan and China, and for the Shutterfly and Tiny Prints marks in Australia and New Zealand. The company owns the domains Shutterfly.com, TinyPrints.com, WeddingPaperDivas.com and Treat.com among others. The company has other marks that the company uses and for which the company has applications on file or have obtained registrations in the United States including among others, ‘Cardworthy,’ ‘Tell Your Story,’ ‘Storyboard,’ ‘Custom Path,’ ‘Bookworthy,’ ‘Smart Autofill,’ and ‘Photoworks.’ Regulations Various laws have been adopted at the national and state level in the United States that could have an impact on the company’s business. These laws include the following: The CAN-SPAM Act of 2003 and similar laws; the Communications Decency Act; the Digital Millennium Copyright Act; the Children’s Online Privacy Protection Act and the Prosecutorial Remedies and Other Tools to End Exploitation of Children Today Act of 2003; Statutes adopted in the State of California and other states; the federal Credit Card Accountability Responsibility and Disclosure Act of 2009 (the CARD Act), which was signed into law May 22, 2009; and The Patient Protection and Affordable Care Act. Significant Events In April 2014, Wedding Paper Divas announced a collaboration with the iconic fashion brand and celebrity favorite, Marchesa, and unveiled a striking new collection of wedding stationery at New York Bridal Fashion week. Competition The company faces intense competition from a range of companies, including the following: online digital photography services companies, such as Snapfish, which is a service of Hewlett-Packard, American Greetings’ Webshots brand, Vistaprint, SmugMug, and others; social media companies that host and enable mobile access to and posting of images such as Facebook, Twitter, and Myspace; photo hosting Websites that allow users to upload and share images at no cost such as Picasa, Flickr, and Photobucket; ‘Big Box’ retailers such as Wal-Mart, Costco, Sam’s Club, and others; drug stores such as Walgreens, CVS/pharmacy, and others; mobile digital photography services companies such as Instagram (acquired by Facebook), Woven, and iPhoto; self-publishing companies and services such as Lulu, CafePress, and Zazzle; cloud-based storage services and file-syncing services such as Dropbox, SugarSync, Box, Amazon Cloud Drive, and iCloud; specialized companies in the photo book and stationery business such as Hallmark, Cardstore by American Greetings, Minted, Picaboo, Blurb, Mixbook, MOO, Smilebox, Creative Memories, and Photobook America; photo-related software companies such as Apple, Microsoft, Corel, and FotoFlexer; Internet portals and search engines such as Yahoo!, AOL, and Google; home printing service providers such as Hewlett-Packard, Epson, Canon, and Kodak; regional photography companies such as Ritz Camera; and camera and photographic supply companies that rent equipment nationwide both online and in brick-and-mortar stores such as LensRentals.com, LensProToGo, Cameralends, AbelCine, and Adorama. History Shutterfly, Inc. was founded in 1999. The company was incorporated in Delaware in 1999.
shutterfly inc (P1Q:Berlin)
2800 Bridge Parkway
Redwood City, CA 94065
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