Businessweek

PAID, Inc. focuses on providing brand-related services to businesses, celebrity clients in the entertainment industry, and charitable organizations. The company offers brand management, brand marketing, social media marketing, product design and merchandising, Website design, and development and hosting services to improve each client's customer base. It also offers entertainers and business entities Web-presence and related services supporting and managing clients' official Websites and fan-community services, including e-commerce, VIP ticketing, live event fan experiences, user-generated content, client content publishing and distribution, fan forums, social network management, social media marketing, customer data capture, and management and analysis. The company’s brand support services also include design and production of print, audio, and video promotion marketing materials for client branded products and events. In addition to sourcing, designing, and marketing, the company sells merchandise for celebrities and businesses, through official Website stores and other Web-based outlets, as well as on-tour and retail outlets. The company provides business management tools for online retailers, through AuctionInc, which is home to its patented shipping calculator and automated auction checkout, and order processing system. This system provides the fundamental structure for its celebrity Web hosting and development services, and for individuals seeking a professional and interactive presence on the Internet. The company’s services also include video production, marketing, management, sponsorship, mobile marketing, and Website development and management. It provides services for artists and organizations, such as Aerosmith, The Moody Blues, Stand Up 2 Cancer, Deep Purple, comedian Ron White, and Rockapella. The company has partnered with various companies to provide inventory management and pick-pack-ship fulfillment services for the clients, including John Legend, Carly Simon, and Taye Diggs, as well as breakout indie artists, Fitz and the Tantrums, and Silversun Pickups. The company provides Web store development, e-commerce, inventory management, and pick-pack-ship services to their celebrity clients, including Slash, Slayer, and Alice Cooper. AuctionInc Software AuctionInc is a suite of online shipping management tools assisting businesses with e-commerce storefronts, shipping solutions, inventory management, and auction processing. Business Strategy The company’s business strategy is to increase fulfillment services by adding new business relationships to its fulfillment client roster and managing consumer data. Its growth strategy includes strategic partnerships with music business industry leaders in providing software solutions, which enable direct-to-consumer e-commerce. The company’s business strategy is intended to improve its opportunities in the online e-commerce market. Competition The company’s competitors include Live Nation, Inc. /Ticketmaster/VIP Nation; MusicToday; Ground Control; Artist Arena; FanAsylum; Internet Shopping Network; Shopping.com; Amazon; and Ebay. Significant Events In January 2013, MusicCityNetworks, LLC and Paid Inc. announced a unique celebrity services company. This partnership would provide first class direct-to-fan services for artists, celebrities and business organizations. History PAID, Inc. was founded in 1986. The company was incorporated in Delaware in 1995.