Businessweek

Pegasystems Inc. develops, markets, and licenses software. The company also provides implementation, consulting, training, and technical support services. The company’s PegaRULES Process Commander (PRPC) software provides a unified platform that enables its customers to build enterprise applications in a fraction of the time it would take using the disjointed architectures offered by its competitors. This allows organizations to build, deploy, and change enterprise applications quickly. The company’s customers may deploy their PRPC applications on premise or through an Internet-based infrastructure, using its Pega Cloud service offerings. Products PegaRULES Process Commander PRPC provides a unified platform that enables its customers to build enterprise applications. Main capabilities, which include the direct capture of business objectives, automating programming, reporting, predictive analytics and decisioning, dynamic case management, mobile device access, dynamically generated user interface, process automation, business rules, social media technologies and automating work, are all part of its integrated architecture. This allows organizations to build, deploy, and change enterprise applications quickly. It also eliminates the time and expense required to create lengthy policy manuals and system specifications by unifying business rules with business processes in the software and automating the creation of system documentation. Solution Frameworks The company also offers purpose or industry-specific solution frameworks built on the capabilities of its PRPC software. These frameworks allow organizations to implement new customer-facing practices and processes, bring new offerings to market, and provide customized or specialized processing to meet the needs of different customers, departments, geographies or regulatory requirements. Pega CRM Pega CRM software offers a process-driven, customer-centric business solution to maximize the lifetime value of customers. The capabilities within Pega CRM address sales, marketing and service needs and automate sales processes, customer service interactions and marketing automation, and apply advanced analytics to predict and adapt customer behavior to optimize the customer experience and help ensure customer success. Pega Decision Management The company’s decision management products and capabilities are designed to manage business processes so that actions optimize the process outcomes based on business objectives. Pega Next-Best-Action Marketing supports cross-channel decision-making for offer management, risk, and other marketing and customer management requirements. The company’s Pega frameworks for cross-sell/up-sell, retention, and collections help businesses build and deploy decision making solutions, while predictive and adaptive analytics support creation and improvement of decision models for outstanding operational performance. Pega Cloud Pega Cloud is a service offering that allows customers to create and/or deploy Pega applications using an Internet-based infrastructure. Services and Support The company offers services and support through its Pega consulting group, customer support group, and its training services group. The company also utilizes third party contractors to assist the company in providing services. Pega consulting: The company’s Pega consulting group provides guidance and implementation services to its clients and partners on how to apply its technology and develop strong implementation expertise. Customer support: The company’s support services include automated problem tracking, prioritization and escalation procedures, periodic preventive maintenance, documentation updates, and new software releases. Training services: The company offers training for its staff, customers, and partners. Training is offered at its regional training facilities in Cambridge, Massachusetts, Bedford, New Hampshire, Reading, England, Hyderabad, India, Sydney, Australia, at third party facilities in various other locations, and at customer sites. In 2012, the company began offering training online through Pega Academy, whic