The Children’s Place, Inc. operates as a children’s specialty apparel retailer in North America. The company designs, contracts to manufacture, sells and licenses to sell fashionable merchandise at value prices, primarily under the proprietary ‘The Children’s Place,’ ‘Place’ and ‘Baby Place’ brand names. As of May 3, 2014, the company operated 1,106 stores in the United States, Canada and Puerto Rico, an online store at www.childrensplace.com, and had 48 international stores open and operated by its franchise partners. Segments The company operates in the following segments: The Children’s Place U.S. and The Children’s Place International. Each segment includes an e-commerce business located at www.childrensplace.com. The Children’s Place U.S. segment includes its U.S. and Puerto Rico based stores. The Children's Place International segment includes its Canadian based stores, as well as international franchisees. International Franchises and Wholesale As of February 1, 2014, the company’s franchisees had a total of 35 stores open in the Middle East. Seasonality The company’s business is subject to seasonal influences, with heavier concentrations of sales during the back-to-school and holiday seasons. The company’s first quarter results are dependent upon sales during the period up to the Easter holiday, third quarter results are dependent upon back-to-school sales, and its fourth quarter results are dependent upon sales during the holiday season. Regulations The company is subject to extensive federal, provincial, state and local laws and regulations affecting its business, including product safety, consumer protection, privacy, truth-in-advertising, customs, and wage and hour laws and regulations and zoning and occupancy ordinances that regulate retailers generally and/or govern the promotion and sale of merchandise and the operation of retail stores. The company focuses its efforts to adhere to all applicable laws and regulations affecting its business, including the provisions of the Consumer Product Safety Improvement Act; the Federal Hazardous Substances Act; the Flammable Fabrics Act and the Textile Fiber Product Identification Act; the Canada Consumer Product Safety Act; the Canadian Textile Labelling Act; the Canadian Care Labelling Program; and various environmental laws and regulations. Trademarks and Service Marks ‘The Children's Place,’ ‘babyPLACE,’ ‘Place,’ ‘The Place’ and certain other marks have been registered as trademarks and/or service marks with the United States Patent and Trademark Office. Competition The company’s primary competitors are specialty stores and mass merchandisers, including Target Corporation; GapKids, babyGap and Old Navy (each of which is a division of The Gap, Inc.); The Gymboree Corporation; P.S. from Aeropostale; Justice (a division of The Ascena Retail Group, Inc.); Carter's, Inc.; J.C. Penney Company, Inc.; Kohl's Corporation; and Walmart Stores, Inc. History The company was founded in 1969. It was formerly known as Children's Place Retail Stores, Inc. and changed its name to The Children’s Place, Inc. in June 2014.
children's place inc/the
500 Plaza Drive
Secaucus, NJ 07094
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