Plantronics, Inc. designs, manufactures, and markets lightweight communications headsets, telephone headset systems, and accessories for the business and consumer markets under the ‘Plantronics’ brand. In addition, the company manufactures and markets specialty products under its ‘Clarity’ brand, such as telephones for the hearing impaired, and other related products for people with special communication needs. The company’s headsets are communications tools providing a hands-free connection to communication or entertainment devices, while also allowing freedom of movement for its users. It uses various technologies to develop products that meet the needs of its customers, whether for communications or personal entertainment. The company’s headsets are used for applications, such as Unified Communications (UC), in contact centers, in the office and in the home, with mobile phones and Internet telephony, for gaming, and for other specialty applications. The company’s major product categories include Office and Contact Center (OCC), which includes corded and cordless communication headsets, audio processors, and telephone systems; Mobile, which includes Bluetooth and corded products for mobile phone applications; Gaming and Computer Audio, which includes personal computer (PC) and gaming headsets; and Clarity, which includes specialty products marketed for hearing impaired individuals. The company ships its products to approximately 60 countries through a network of distributors, retailers, wireless carriers, original equipment manufacturers (OEMs), and telephony service providers. It has distribution channels in North America, Europe, and in some parts of the Asia Pacific region, particularly in China, Australia, Japan, and New Zealand. Markets and Product Categories The company’s products are designed to meet the needs of specific markets and applications, such as offices (ranging from enterprise to home offices), contact centers, mobile devices (such as mobile phones and smartphones), computer and gaming, residential, and other specialty applications. The company serves these markets through its product categories as follows: OCC: The company offers a range of communications headsets, including high-end, ergonomically designed headsets, audio processors, and telephone systems. The company’s end-users consist of enterprise employees and small office, home office, and remote workers. Mobile: The company’s mono and stereo Bluetooth mobile headsets merge technological inventions. Gaming and Computer Audio: Gaming and computer audio headsets, whether used for interactive on-line or console gaming, or switching between music and phone calls for multi-functional devices, represent a market opportunity for the company. Specialty Products: The company’s specialty products sold under the Clarity brand consist of products such as speakerphones, amplified captioned phones, amplified corded phones, personal listeners, and alarm clocks and are designed to address the needs of various consumer groups. Research and Development During the year 2013, the company incurred approximately $80.4 million in research, development and engineering expenses. Historically, the company has conducted most of its research, development and engineering with an in-house staff and the limited use of contractors. Key locations for its research, development and engineering staff are its facilities in the U.S., Mexico, China, and the United Kingdom. Environmental Matters The company is required to comply and is in compliance with the European Union (EU) and other Directives on the Restrictions of the use of Certain Hazardous Substances in Electrical and Electronic Equipment (RoHS) and on Waste Electrical and Electronic Equipment (WEEE) requirements. Additionally, the company believes the company is compliant with the RoHS initiatives in China and Korea. Intellectual Property As of March 31, 2013, the company had approximately 600 worldwide patents in force, expiring between calendar years 2013 and 2038. Competition The company’s competitors include GN Netcom, a subsidiary of GN Store Nord A/S., a Danish telecommunications conglomerate that competes with the company in the office, contact center, and mobile markets and, on a limited scale, in the gaming and computer audio market. In addition, Motorola, Samsung, LG, and Bose are significant competitors in the consumer mono Bluetooth headset market. Sennheiser Communications and Logitech are competitors in the computer, office, and contact center markets, while Beats and LG are competitors in the Bluetooth Stereo headset market. In addition, Turtle Beach, Skullcandy, and Razer are competitors in the gaming market. History Plantronics, Inc. was founded in 1961.
plantronics inc (PLT:New York)
345 Encinal Street
Santa Cruz, CA 95060
|CSR PLC||639.50 GBp||+15.00|
|Polycom Inc||$10.81 USD||-0.01|
|Universal Electronics Inc||$37.55 USD||-0.67|
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