Premier Exhibitions, Inc. engages in the business of presenting to the public museum-quality touring exhibitions worldwide. The company has developed, deployed, and operated exhibition products that are presented to the public in exhibition centers, museums, and non-traditional venues. The company owns approximately 5,500 Titanic artifacts recovered from the wreck site 2 1/2 miles below the ocean’s surface which it has the right to present at its exhibitions. Divisions The company’s business has been divided into two divisions, Exhibition Management and Content. Exhibition Management This division includes the company’s exhibition operations and merchandising operations. The company formed a new entity, Premier Exhibition Management LLC (PEM), to manage the company’s exhibition operations. This includes the operation and management of its Bodies, Titanic (pursuant to an intercompany agreement with RMS Titanic, Inc. (RMST)) and Dialog in the Dark exhibitions and merchandising related to these exhibits. Content This division is the company’s subsidiary, RMST, which holds the company’s rights with respect to the Titanic assets and is the salvor-in-possession of the Titanic wreck site. These assets include title to all of the recovered artifacts in the company’s possession, in addition to all of the intellectual property (data, video, photos, maps, etc.) related to the recovery of the artifacts and scientific study of the ship. Exhibitions Titanic: The Artifact Exhibition and Titanic: The Experience By featuring the artifacts recovered from the wreck site, the company’s exhibitions tell the Titanic’s story from construction through her sinking and discovery, as well as the company’s efforts to preserve the wreck site and conserve recovered artifacts. The artifacts are placed in historically correct re-creations of the rooms onboard the ship and are illuminated by moving stories of her passengers and crew. Approximately 23 million visitors have attended the company’s Titanic exhibitions at venues worldwide, including in the United States (U.S.), Canada, the Czech Republic, Germany, Norway, France, Greece, Japan, Switzerland, Chile, Argentina, China, Mexico, Hungary, South Korea, Spain, Brazil, the United Kingdom, and Australia. During the year ended February 29, 2013, the company presented 9 separate Titanic exhibitions at 18 venues, including ‘Titanic: The Experience’. Bodies... The Exhibition and Bodies Revealed The company has the right to display multiple human anatomy sets, each of which contains a collection of whole human body specimens plus single human organs and body parts, which are known as ‘Bodies Revealed’ and ‘Bodies... The Exhibition’. It secured the rights to produce these two types of human anatomy exhibitions through separate exhibition agreements. During the year ended February 29, 2013, the company presented 8 separate Bodies exhibitions at 14 venues. These specimens are assembled into anatomy-based exhibitions featuring preserved human bodies, organs, and body parts to offer the public an opportunity to view the intricacies and complexities of the human body. The exhibitions include displays of dissected human bodies, which are preserved through a process called polymer preservation, also known as plastination. In essence, the bodies are drained of all fat and fluids, which are replaced with polymers, such as silicone rubber, epoxy, and polyester. This preserves the flesh and maintains its natural look. Skin from the bodies is removed, or partially removed, to reveal musculoskeletal, nervous, circulatory, and reproductive or digestive systems. The full body specimens are complimented by presentation cases of related individual organs and body parts, both healthy and diseased, that provide a detailed look into the elements that comprise each system of the body. Using approximately 200 specimens, each exhibition follows a systems-based approach to human anatomy, which examines the skeletal, muscular, nervous, digestive, respiratory, circulatory, urinary, integumentary (skin, sweat glands, hair, and nails), and reproductive systems. The company’s full-body specimens
premier exhibitions inc
(PRXI:Consolidated Issue listed on NASDAQ Global Market)
3340 Peachtree Road, N.E.
Atlanta, GA 30326
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