any owns a 47% interest in Penguin Random House, which was formed in 2013. Its publishing list includes approximately 70 Nobel Prize laureates and various read authors. Penguin Random House sells directly to bookshops and through wholesalers. Retail bookshops maintain relationships with both publishers and wholesalers and use the channel that serves the specific requirements of an order. It also sells through online retailers, such as Amazon.com, as well as its own Websites and direct to the customer through digital sales agents. Acquisitions In February 2014, the company acquired 100% of Grupo Multi, an English language training company in Brazil. Strategy The company’s strategy centers on a significant long-term opportunity, such as the sustained and growing global demand for greater access, achievement, and affordability in education. Intellectual Property The company’s primary intellectual property assets consist of its trademarks and other rights in its brand names, primarily the Financial Times and various imprints of Pearson Education, as well as all copyrights for its content and its patents held in the testing business in the name of Pearson NCS. Competition Pearson Education competes with Cengage Learning, McGraw-Hill, Houghton Mifflin Harcourt, K-12 Inc, and ETS. The FT Group competes with The Wall Street Journal. History Pearson plc was founded in 1844. The company was incorporated and registered in 1897 under the laws of England and Wales as a limited company and re-registered under the UK Companies Act as a public limited company in 1981.
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