Businessweek

Perfect World Co., Ltd. engages in the development and operation of online games in Peoples Republic of China (PRC). The company primarily develops online games based on its proprietary game engines and game development platforms. Products and Services Online Games The company offers seven 3D massively multiplayer online role playing games (MMORPGs), Perfect World, Legend of Martial Arts, Perfect World II, Zhu Xian, Chi Bi, Pocketpet Journey West and Forsaken World, one 3D online casual game, Hot Dance Party, two 2.5D MMORPG, Battle of the Immortals and Empire of the Immortals, one 2D turn-based MMORPG, Fantasy Zhu Xian, and one 2D real-time MMORPG, Dragon Excalibur. All of its 3D games are developed by using proprietary Angelica 3D game engine. The company’s games also incorporate instant messaging systems and chat rooms, which allow players to communicate and interact with each other in real-time groups or in one-on-one discussions. The bulletin boards in its games allow players to post notes or inquiries and respond to other players’ notes or inquiries. Perfect World: Perfect World is an adventure and fantasy game with traditional Chinese settings. Players can take on various roles, including swordsmen, magicians, archers, priests and magical creatures. Players can also design and customize the appearance and characteristics of their characters and roles. The game allows characters to fly freely and move in a continuous and changing terrain and environment without having to wait for scenery changes as is often the case in other online games. The game can be displayed on a 16:9 widescreen to provide a movie-like visual effect. Legend of Martial Arts: Legend of Martial Arts is an adventure story of Chinese swordsmen set in an ancient kingdom. The game attempts to capture the look and feel that has made the TV series a hit with the Chinese audience. Players are charged when they purchase in-game items, such as performance-enhancing items, clothing, accessories and pets. Perfect World II: The storyline of Perfect World II is set in a similar content and graphic background as Perfect World. The company provides guidance on the classification and ranking of in-game weapons, and players can purchase virtual raw materials to manufacture their weapons. Zhu Xian: The basic story concept of Zhu Xian is a martial arts focused adventure set in a fantasy world. The game players are able to experience the various fantastic scenes and plots, such as martial arts training, use of magical weapons, upgrading of special capabilities and contests to obtain magical treasure, from the perspectives of the novel characters that they choose to play. Chi Bi: Chi Bi is a war story developed based on the period in ancient Chinese history, known as the Three Kingdoms. This game is designed to include various in-game weapons and large-scale map of the game environment in a historical cultural setting. Game players can choose to join any of the Three Kingdoms: Wei, Shu, or Wu, and are provided with full experience of the historical battles of the Three Kingdoms period. In addition, Chi Bi also features motion fighting system, allowing players to attack their opponents as they move. Hot Dance Party: Hot Dance Party allows players to enjoy dancing game play in a captivating 3D game environment with a variety of background music choices. Furthermore, the company has incorporated certain community features, such as establishing a virtual family, into this game. Game players can also raise virtual pets in the game environment and improve game characters’ appearance by using cosmetics. Pocketpet Journey West: The game features diversified pet systems, which not only allow users to catch monsters as their pets, raise pets, and enhance attributes of pets, but also have features which enable online game players to exchange pets, obtain particular skills and attributes by collecting special items, and combine two separate pets to create customized or enhanced attributes. Battle of the Immortals: Battle of the Immortals, the company’s mysterious adventure 2.5D MMORPG, is developed based on its proprietary Cube engine. Battle