Businessweek

Reckitt Benckiser is engaged in delivering solutions in household cleaning and health & personal care to customers and consumers. Reckitt Benckiser has global reach with operations in 60 countries and sales in some 180 countries. Surface Care This category has five product groups. Disinfectant cleaners both clean and disinfect surfaces, killing 99.9% of germs. Lavatory cleaners offer specialised cleaning and disinfecting for the toilet bowl and cistern. All purpose cleaners are ideal for many household surfaces, particularly in the bathroom and kitchen. Specialty cleaners are designed for specific tasks - from cleaning ovens to removing limescale. Finally, polishes and waxes clean and shine hard surfaces such as furniture and floors. Key brands Disinfectant Lysol, Sagrotan, Pine-O-Cleen Lavatory Harpic, Lysol All Purpose Veja, St Marc Specialty Easy-Off, Mop & Glo, Brasso, Lime-A-Way, Destop, Cillit Polishes & Waxes Poliflor, Old English, O’Cedar, Mr. Sheen Major markets The company’s major markets include positions in North America, Western Europe, Brazil, Australia and South Africa. Fabric Care This category consists of five product groups used for cleaning and treating all fabrics. At the core of the category are products used before, during or after the main laundry wash cycle in addition to laundry detergents. Fabric Treatment products remove stains from clothes, carpets and upholstery. They are sold as pre-soakers, pre-treaters, in-wash boosters and carpet/upholstery cleaners in a selection of forms including liquids, gels, solids, tablets and sprays. Garment Care products are specially formulated for washing delicate fabrics. Water Softeners protect the machine and laundry against the buildup of limescale and other deposits. Fabric Softeners come in liquids or sheets for softening and freshening fabrics. Ironing aids help make ironing more convenient and finally laundry detergents clean clothes in the main wash. Key brands Fabric Treatment Vanish, Spray ’n Wash, Resolve, Napisan, Oxyclean Garment Care Woolite Water Softener Calgon Fabric Softener Quanto, Flor Laundry Detergent Dosia. Major markets 55 countries worldwide, including leading positions in North America, Western Europe, Eastern Europe and Australia. Dishwashing Products used in Automatic Dishwashing machines. The main product is detergent for cleaning dishes in the main wash cycle and sold in an increasing range of formats: powder, liquid, gels, double action, PowerBall, 2-in-1 tabs and 3-in-1 tabs. Other products include rinse agents, decalcifying salts, dishwasher cleaners, deodorisers and glass corrosion protectors. Key brands Calgonit, Finish, Electrasol, Jet Dry. Major markets are 37 countries worldwide including Western Europe, Australia New Zealand and Eastern Europe, and number two in North America. Home Care Air Care products freshen or add fragrance to the air in a growing range of formats including aerosols, gels, solids, electricals and candles. Used in more and more domestic situations, not only for freshening or fragrance, but increasingly to create ambience. Pest Control products offer solutions to domestic infestation, minimising the threat of disease by insects and pests. The category includes rodenticide and insecticide products – in formats such as coils, mats, baits, traps, vapourisers and sprays - to prevent infestation and to kill pests. Key brands Air Care Air Wick Pest Control d-Con, Mortein, Shieldtox, Target, Rodasol, Pif Paf, Tiga Roda Shoe Care Nugget, Cherry Blossom Major markets are predominantly in Western Europe, North America and Australia New Zealand. Pest Control is mainly focused on Asia Pacific, Middle East & Africa and Latin America. Health & Personal Care Products that relieve or solve common personal or health problems, protecting against infection and improving wellbeing. Antiseptics kill germs and prevent infection. Depilatories remove unwanted body hair with creams and waxes. Denture care cleans and improves the performance of dentures. The company’s range of over-the-counter health products include analgesics for pain relief and treatments for colds and flu, sore throats and coughs and gastro-intestinal products for heartburn and constipation. Key brands Antiseptics Dettol Depilatories Veet Denture Care Kukident, Steradent Analgesics cold/flu Disprin, Lemsip, Bonjela Gastro-Intestinals Gaviscon, Senokot, Fybogel Major markets Analgesics cold/flu are marketed in UK, South Asia and Australia. Gastro-intestinals in UK, Italy, Turkey, Australia, Africa and Asia.