Rent-A-Center, Inc. operates as a rent-to-own operator in North America. The company focuses on providing the opportunity to obtain ownership of products, such as consumer electronics, appliances, computers, furniture and accessories, under flexible rental purchase agreements with no long-term obligation. Segments The company has four segments: Core U.S., Acceptance Now, International, and Franchising. Core U.S. This segment consists of the company-owned stores located in the United States and Puerto Rico. As of December 31, 2013, the company operated 2,992 company-owned stores nationwide and in Puerto Rico, including 45 retail installment sales stores under the names ‘Get It Now’ and ‘Home Choice’. Acceptance Now This segment provides an on-site rent-to-own option at a third-party retailer’s location. In the event a retail purchase credit application is declined, the customer could be introduced to an in-store Acceptance Now representative who explains an alternative transaction for acquiring the use and ownership of the merchandise. As of December 31, 2013, the company operated 1,325 kiosk locations inside furniture, electronics and appliance retailers located in 38 states and Puerto Rico. International This segment consists of the company-owned rent-to-own stores in Mexico and Canada. As of December 31, 2013, the company operated 151 stores in Mexico. It operates 18 stores in Canada. Franchising Rent-A-Center Franchising International, Inc. is the company’s franchisor of rent-to-own stores. The company’s franchised stores use Rent-A-Center's, ColorTyme's or RimTyme's trade names, service marks, trademarks, and logos. As of December 31, 2013, this segment franchised 179 stores in 30 states operating under the Rent-A-Center (92 stores), ColorTyme (61 stores) and RimTyme (26 stores) names. These rent-to-own stores primarily offer products, such as consumer electronics, appliances, computers, furniture and accessories, wheels, and tires. Products Consumer electronic products offered by the company’s stores include high definition televisions, home theater systems, video game consoles and stereos from top name-brand manufacturers, such as LG, Samsung, Sony, Toshiba and Vizio. It offers major appliances manufactured by Whirlpool, including refrigerators, freezers, washing machines, dryers, and ranges. The company offers desktop, laptop and tablet computers from Acer, Apple, Asus, Dell, Hewlett-Packard, Samsung, Sony and Toshiba. It offers various furniture products, including dining room, living room and bedroom furniture featuring various styles, materials, and colors. The company offersfurniture made by Albany, Ashley, England, Klaussner, Lane, Standard and Welton. Accessories include lamps and tables and are rented as part of a package of items, such as a room of furniture. Suppliers Franchising’s major suppliers are Ashley and Whirlpool. Seasonality The company’s revenue mix is moderately seasonal, with the first quarter of each fiscal year (year ending December 2013) providing higher merchandise sales than any other quarter during a fiscal year, primarily related to federal income tax refunds. It tends to experience slower growth in various rental purchase agreements in the third quarter of each fiscal year when compared to other quarters throughout the year. Trademarks The company owns various trademarks and service marks, including Rent-A-Center and RAC Worry-Free Guarantee that are used in connection with its operations and have been registered with the United States Patent and Trademark Office. Franchising licenses the use of the Rent-A-Center and ColorTyme trademarks and service marks to its franchisees under the franchise agreement. ColorTyme owns various trademarks and service marks, including ColorTyme, RimTyme, and Your Hometown ColorTyme, which are used in connection with its operations and have been registered with the United States Patent and Trademark office. History Rent-A-Center, Inc. was founded in 1986. The company was incorporated in Delaware in 1986.
rent-a-center inc (RCII:NASDAQ GS)
5501 Headquarters Drive
Plano, TX 75024
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