Last $82.27 USD
Change Today -0.09 / -0.11%
Volume 701.1K
RCL On Other Exchanges
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As of 8:04 PM 12/26/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

1050 Caribbean Way

Miami, FL 33132

United States

Phone: 305-539-6000

Fax:

Royal Caribbean Cruises, Ltd. operates as a cruise company. The company operated 41 ships, as of December 31, 2013. Brands The company’s brands include Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises. These brands are complemented by its Pullmantur brand, which has been modified to serve the cruise markets in Spain, Portugal and Latin America; its CDF Croisières de France brand, which provides the company with a modified product targeted at the French market; and its 50% joint venture TUI Cruises which is specifically modified for the German market. Royal Caribbean International The company operates 21 ships with an aggregate capacity of approximately 59,650 berths under its Royal Caribbean International brand, offering cruise itineraries that range from 2 to 18 nights. Royal Caribbean International offers various itineraries to destinations worldwide, including Alaska, Asia, Australia, Bahamas, Bermuda, Canada, the Caribbean, Europe, the Panama Canal, South America and New Zealand. Royal Caribbean International’s strategy is to attract an array of vacationing guests by providing a variety of itineraries and cruise lengths with multiple options for onboard dining, entertainment and other onboard activities. Celebrity Cruises The company operates 11 ships with an aggregate capacity of approximately 24,900 berths under its Celebrity Cruises brand, offering cruise itineraries that range from 3 to 18 nights. Celebrity Cruises offers various itineraries to popular destinations, including Alaska, Asia, Australia, Bermuda, Canada, the Caribbean, Europe, Hawaii, New Zealand, the Panama Canal and South America. Azamara Club Cruises The company operates 2 ships with an aggregate capacity of approximately 1,400 berths under its Azamara Club Cruises brand, offering cruise itineraries that range from 4 to 18 nights. Azamara Club Cruises is designed to serve the up-market segment of the North American, U.K. and Australian markets. Azamara Club Cruises sails in Asia, northern and western Europe, the Mediterranean, South and Central America, and the less-traveled islands of the Caribbean and North America. Pullmantur During 2013, the company operated 4 ships with an aggregate capacity of approximately 7,650 berths under its Pullmantur brand, offering cruise itineraries that ranged from four to 12 nights throughout South America, the Caribbean and Europe. Pullmantur serves the segment of the Spanish, Portuguese and Latin American cruise markets. CDF Croisières de France As of January 2014, the company operated 2 ships with an aggregate capacity of approximately 2,750 berths under its CDF Croisières de France brand. In addition, CDF Croisières de France offers seasonal itineraries to the Mediterranean. TUI Cruises TUI Cruises is designed to serve the contemporary and premium segments of the German cruise market by offering a product modified for German guests. All onboard activities, services, shore excursions and menu offerings are designed to suit the preferences of this target market. TUI Cruises operates 2 ships, Mein Schiff 1 and Mein Schiff 2, with an aggregate capacity of approximately 3,800 berths. In addition, TUI Cruises has 2 ships on order, each with a capacity of 2,500 berths. TUI Cruises is a joint venture owned 50% by the company and 50% by TUI AG, a German tourism and shipping company that also owns 51% of TUI Travel, a British tourism company. Guest Services The company offers to handle virtually all travel aspects related to guest reservations and transportation, including arranging guest pre- and post-hotel stay arrangements and air transportation. Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises offer rewards to their guests through their loyalty programs, Crown & Anchor Society, Captain’s Club and Le Club Voyage, respectively, to encourage repeat business. Crown & Anchor Society has over 7.8 million members worldwide. Captain’s Club and Le Club Voyage have 2.5 million members combined worldwide. Strategy The company’s strategy includes the following elements: strategically invest in its fleet through the revit

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Industry Analysis

RCL

Industry Average

Valuation RCL Industry Range
Price/Earnings 27.7x
Price/Sales 2.3x
Price/Book 2.0x
Price/Cash Flow 12.8x
TEV/Sales 1.4x
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