Last $20.45 USD
Change Today -0.18 / -0.87%
Volume 255.7K
RDEN On Other Exchanges
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Berlin
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As of 8:10 PM 08/1/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

2400 SW 145th Avenue

Miramar, FL 33027

United States

Phone: 954-364-6900

Fax: 954-364-6910

Elizabeth Arden, Inc. operates as a beauty products company with a portfolio of fragrance, skin care and cosmetics brands. In addition to its owned and licensed fragrance brands, the company distributes approximately 250 additional prestige fragrance brands, primarily in the United States, through distribution agreements and other purchasing arrangements. Segments As of June 30, 2013, its operations were organized into the following two segments, North America and International, North America The North America segment sells its portfolio of owned, licensed and distributed brands, including the Elizabeth Arden products, to department stores, mass retailers and distributors in the United States, Canada and Puerto Rico, and also includes the company’s direct to consumer business, which is composed of its Elizabeth Arden branded retail outlet stores and its global e-commerce business. This segment also sells the Elizabeth Arden products through the Red Door beauty salons and spas, which are owned and operated by a third party licensee in which the company has a minority investment. International The International segment sells its portfolio of owned and licensed brands, including its Elizabeth Arden products, to perfumeries, boutiques, department stores, travel retail outlets and distributors in approximately 120 countries outside of North America. Products Fragrance: The company offers a variety of fragrance products for both men and women, including perfume, colognes, eau de toilettes, eau de parfums, body sprays and gift sets. Its fragrances are classified into the Elizabeth Arden branded fragrances, celebrity branded fragrances, designer branded fragrances, and lifestyle fragrances. Each fragrance is sold in various sizes and packaging assortments. In addition, the company sells bath and body products that are based on the particular fragrance to complement the fragrance lines, such as soaps, deodorants, body lotions, gels, creams, body and hair mists, and dusting powders. The company sells fragrance products worldwide, primarily to department stores, mass retailers, perfumeries, boutiques, distributors and travel retail outlets. Skin Care: The company’s skin care lines are sold under the Elizabeth Arden name and include products, such as moisturizers, creams, lotions and cleansers. The company’s core Elizabeth Arden branded products include the Visible Difference, Ceramide, Prevage, and Eight Hour Cream lines. In connection with its Elizabeth Arden brand repositioning, the company has introduced a complete line of essential skin care products under the Visible Difference brand, which serves as its entry price point line for the Elizabeth Arden skin care products. The company’s Ceramide skin care line targets women who are 40 and over. Prevage is its premium cosmeceutical skin care line. The company sells skin care products worldwide, primarily in department and specialty stores, perfumeries and travel retail outlets. Cosmetics: The company offers various cosmetics under the Elizabeth Arden name, including foundations, lipsticks, mascaras, eye shadows and powders. The company offers these products in an array of shades and colors. The company sells its cosmetics internationally and in the United States, primarily in department and specialty stores, perfumeries and travel retail outlets. Strategy The company’s business strategy is focused on two important initiatives: the global repositioning of the Elizabeth Arden brand and expanding the market penetration of its prestige fragrance portfolio in international markets, especially in the large European fragrance market, as well as markets, such as Brazil and Russia. The company also intends to continue to increase net sales, operating margins and earnings by continuing to expand the prestige fragrance category at mass retail customers in North America and continuing to improve working capital efficiency and return on invested capital. Trademarks and Licenses The company owns or has rights to use the trademarks and other intellectual properties necessary for the manufacturing, marketing, distribution and sale of various fragrance, cos

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Price/Earnings 100.0x
Price/Sales 0.5x
Price/Book 1.2x
Price/Cash Flow 10.8x
TEV/Sales 0.1x
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