Businessweek

Reis, Inc., through its subsidiary, Reis Services, provides commercial real estate market information and analytical tools for its subscribers. Products and Services The company maintains a proprietary database containing detailed information on commercial properties in metropolitan markets and neighborhoods throughout the United States. The database contains information on apartment, office, retail, warehouse/distribution and flex/research and development properties, and is used by real estate investors, lenders, and other professionals to make informed buying, selling, and financing decisions. In addition, its data is used by debt and equity investors to assess, quantify, and manage the risks of default and loss associated with individual mortgages, properties, portfolios, and real estate backed securities. The company provides its information services to lending institutions, equity investors, brokers, and appraisers. The company, through its primary institutional product, Reis SE, and through its new small business product, ReisReports, provides online access to a proprietary database of commercial real estate information and analytical tools designed to facilitate debt and equity transactions as well as ongoing evaluations. Reis SE, available through the www.reis.com Website, serves as a delivery platform for various reports containing its primary research data and forecasts, as well as various analytical tools. Depending on the product, users have access to trend and forecast analysis at metropolitan and neighborhood levels throughout the U.S. and/or detailed building-specific information, such as rents, vacancy rates, lease terms, property sales, new construction listings, and property valuation estimates. Its products are designed to meet the demand for information to support the decision-making of property owners, developers, builders, banks and non-bank lenders, and equity investors. These real estate professionals require access to timely information on both the performance and pricing of assets, including detailed data on market transactions, supply, absorption, rents, and sale prices. This information is critical to various aspects of valuing assets and financing their acquisition, development, and construction. Other significant elements of Reis SE include property comparables that allow users to identify buildings or new construction projects with similar characteristics (such as square footage, rents, or sales price); quarterly ‘First Glance’ reports that provide an early assessment of the apartment, office, and retail sectors across the U.S. and preliminary commentary on new construction activity; Quarterly Briefings — two conference calls each quarter attended by various subscribers, during which it provides an overview of its latest high-level findings and forecasts for the commercial real estate space and capital markets; real estate news stories chosen by its analysts to provide information relevant to a particular market and property type; and customizable email alerts that let users receive proactive updates on only those reports and markets that they designate. ReisReports, available at www.ReisReports.com, is a product tailored to the needs of smaller enterprises and individuals, professional investors, brokers, and appraisers. ReisReports utilizes the same proprietary database of information that supports its Reis SE subscribers. The company also develops new products and applications. The initiatives include the launch of the next generation of its flagship product, Reis SE 2.0, and further expansion of both its geographic market coverage and property types and improving its data redistribution relationships with other business information vendors. Subscribers As of December 31, 2011, the company had 726 companies and government entities under signed contracts for its core Reis SE product offerings. Competition The company competes directly and indirectly for subscribers with online services or Web sites targeted to commercial real estate professionals, such as CoStar Group, Inc. (including its Property and Portfolio Research business); Real Capital Analytics, Inc.; CBRE Econometric Advisors (a wholly-owned subsidiary of CB Richard Ellis); and LoopNet, Inc. History Reis, Inc. was founded in 1980.