Rentrak Corporation operates as a media measurement and distribution company serving the entertainment, television, and advertising industries. The company’s software as a service (SaaS) technology merges census-based television viewership information from approximately 100 million TVs and devices with consumer behavior and purchase information (Advanced Demographics) across multiple platforms, devices and distribution channels. The company processes and aggregates various data transactions from multiple screens wherever entertainment content is viewed, whether at the box office, on a television screen, over the Internet, on a smart phone or other portable device. The company measures live TV, recorded TV (digital video recorder), video-on-demand (VOD), and whether the content is free, purchased, rented, recorded, downloaded or streamed from multiple channels. These massive content databases provide stable and granular viewership information across every screen (multiscreen) and are anonymously matched with third-party consumer segmentation and purchase databases using privacy compliant methodologies. The company provides film studios, television networks and local stations, cable, satellite and telecommunications company (telco) operators, advertisers and advertising agencies insights into consumer viewing and purchasing patterns through its comprehensive and expansive information on local, national, VOD and Over the Top television performance and worldwide box office results. Products and Services The company’s media measurement services are distributed to clients through patent pending software systems and business processes into two areas within the entertainment industry, which it refers to as Movies Everywhere and TV Everywhere. The company refers to its approach as the census-based (or census-like) currency. The results for TV Everywhere are from every zip code in America, projected to all 210 local TV markets and to a national level across multiple distribution platforms. The company’s services are designed to help its clients understand consumer viewing, reaction and purchase behavior everywhere content and advertising are consumed to allow both sellers and buyers to more precisely target the most relevant viewing audience. The majority of the company’s service offerings are related to four major types of content: ad supported content, specifically linear television which can be viewed as a scheduled program, in a time-shifted manner, on VOD, streamed or downloaded from the Internet or via a mobile device; subscription- or transactional-based programming content; advanced media and analytics, which provides audience targets, measurement and marketing mix optimization for television and digital viewing content combined; and theatrical box office content. Typical customers utilizing the company’s services include content producers, studios, distributors, national networks, local stations, satellite and cable operators, agencies, and a spectrum of advertisers, ranging from traditional consumer brands to various political groups. The company also provides many of its clients tailored research and analytical solutions to their needs and specifications. The company’s most significant lines of business, which it refers to as Entertainment Essentials services, are TV Everywhere, which includes TV Essentials and StationView Essentials; OnDemand Everywhere, which includes OnDemand Essentials, Over the Top measurement products and related products; Movies Everywhere, which includes domestic and international Box Office Essentials, PostTrak and PreAct; and Other Services, which includes its Studio Direct Revenue Sharing (DRS) and other products relating to content in the home video rental industry. In 2013, the company acquired iTVX, a provider of branded entertainment analytics, insight and research. The company’s branded entertainment services provide its clients with the impact brand integration has on consumers across movie and television content on all screens, which enables users to assess the total media value of their campaigns. TV Everywhere The company provides its customers with secon
rentrak corp (RENT:NASDAQ GS)
7700 NE Ambassador Place
Portland, OR 97220
|Price/Cash Flow||NM||Not Meaningful|
Sponsored Financial Commentaries
To contact RENTRAK CORP, please visit www.rentrak.com. Company data is provided by Capital IQ. Please use this form to report any data issues.