Last $51.32 USD
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Company Description

Contact Info

7700 NE Ambassador Place

3rd Floor

Portland, OR 97220

United States

Phone: 503-284-7581

Fax:

Rentrak Corporation operates as a media measurement and distribution company serving the entertainment, television, and advertising industries. The company’s technology merges television viewership, advanced demographics and actual consumer behavior information across multiple platforms, devices, and distribution channels. The company processes and aggregates data from various transactions from multiple screens wherever entertainment content is viewed, whether at the box office, on a television screen, over the Internet, on a smart phone or other portable device, and whether purchased, rented, recorded, downloaded or streamed from multiple channels. These massive content databases measure viewership across every screen and are fused with third-party consumer segmentation and purchase databases. By linking multiscreen viewership information with information about the products those viewers consume and prefer, the company provides its clients, such as content producers, distributors, advertisers, and advertising agencies, with the knowledge necessary to manage their businesses and target their advertising. Division The company operates in two divisions, Advanced Media and Information (AMI) and Home Entertainment (HE). AMI The AMI division encompasses media measurement services across multiple screens and platforms, which are primarily delivered via Web-based products within its Entertainment Essentials lines of business. These services, offered primarily on a recurring subscription basis, provide consumer viewership information, which is integrated with consumer segmentation and purchase behavior databases. The company provides film studios, television networks and stations, cable, satellite and telecommunications company (telco) operators, advertisers, and advertising agencies insights into consumer viewing and purchasing patterns through its databases of box office results and local, national, on demand, and ‘Over the Top’ television performance. The company’s media measurement services, offered primarily on a recurring subscription basis, are distributed to clients through patent pending software systems and business processes. Its systems capture consumer viewership data from multiple screens and platforms within the entertainment industry and merge that information with advanced demographics and data relating to actual consumer purchase behavior. The AMI division's primary lines of business are Box Office Essentials; OnDemand Everywhere, which includes OnDemand Essentials, and related products; and TV Essentials, which includes StationView Essentials. Typical clients subscribing to its services include motion picture studios, television networks and stations, cable and telco operators, advertisers, and advertising agencies. Theatrical Box Office Content Box Office Essentials reports domestic and international theatrical gross receipts and attendance data combined with detailed analytics to motion picture studios and movie theater owners. The company provides this key information to the motion picture industry. It provides studios with access to box office performance data pertaining to specific motion pictures and movie theater circuits, including real-time, geographic-specific and historical. Data is obtained via electronic connectivity, phone or fax to theater box offices and is collected for the majority of movie theaters in the United States, Canada, Guam, Puerto Rico, Russia, China, Hong Kong, the United Kingdom, Ireland, Italy, Australia, New Zealand, Japan, South Korea, Taiwan, Germany, Austria, the Netherlands, France, Mexico, Colombia, Venezuela, Argentina, Brazil, Spain, Portugal, Chile, Bolivia, Costa Rica, El Salvador, Guatemala, Honduras, Malaysia, Singapore, Nicaragua, Panama, Paraguay, and Peru. Box Office Essentials delivers box office results from approximately 85,000 movie screens in 36 countries throughout the world. The company also launched a new exit polling service, PostTrak, which delivers additional real-time insights relating to a movie’s performance, such as audience reaction about the film, as well as specific demographic information relating to attendance, like

 

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Price/Sales 5.2x
Price/Book 11.8x
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TEV/Sales 5.0x
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