Restoration Hardware Holdings, Inc., together with its subsidiaries, operates as a luxury home furnishings retailer. The company offers various categories, including furniture, lighting, textiles, bathware, decor, outdoor and garden, tableware, and children’s furnishings. These products are sold through the company’s stores, catalogs, and Websites. As of February 1, 2014, the company operated a total of 70 retail stores, consisting of 62 Galleries, 5 Full Line Design Galleries, and 3 Baby & Child Galleries, as well as 17 outlet stores in 29 states, the District of Columbia and Canada; and had sourcing operations in Shanghai and Hong Kong. The company’s retail stores are located primarily in upscale malls and street locations. Its outlet stores are branded as Restoration Hardware Outlet and located primarily in outlet malls. Customers and Sales Channels The company distributes its products through an integrated sales platform, including its stores, catalogs, and Websites. Its integrated distribution and product delivery network serves all of its channels. As of February 1, 2014, the company’s customer database contained approximately 15.0 million names. In addition to the company’s core channels, it is expanding into professional services channels, including Trade and Contract. In the Trade channel, the company works directly with independent interior designers purchasing for their businesses. Separately, it sells directly to customers who make purchases with the assistance of their own interior designers or decorators, which the company refers to as ‘designer-assisted sales’. It is also expanding its Contract business, which services hospitality, real estate development, and other business clients. These channels offer additional avenues for reaching new customers, including both businesses and individuals. Growth Strategy Major elements of the company’s growth strategy are to transform its real estate platform; expand its offering and increase its market share; increase brand awareness; and pursue international expansion. Intellectual Property The RH, Restoration Hardware, and Baby & Child trademarks are registered or are the subject of pending trademark applications with the United States Patent and Trademark Office and with the trademark registries of various foreign countries. In addition, it owns various domain names, including restorationhardware.com, rh.com, rhbabyandchild.com, and others that include its trademarks. The company owns design patents or pending applications to protect the ornamental appearance of several of its products. These design patents are valid for 14 years from the date of issuance. History Restoration Hardware Holdings, Inc. was founded in 1979.
restoration hardware holding
15 Koch Road
Corte Madera, CA 94925
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