Ryanair Holdings plc, together with its subsidiaries, provides scheduled-passenger airline services. As of June 30, 2013, the company’s operating fleet was composed of 303 Boeing 737-800 aircraft, each having 189 seats. Its fleet totaled 305 Boeing 737-800s, as of March 31, 2013. Route System and Scheduling As of July 19, 2013, the company offered approximately 1,600 scheduled short-haul flights per day serving approximately 180 airports largely throughout Europe, and flying approximately 1,600 routes. During the 2013 fiscal year, Ryanair announced 208 new routes across its network. Ancillary Services The company provides various ancillary services and engages in other activities connected with its core air passenger service, including non-flight scheduled services, Internet-related services, and the in-flight sale of beverages, food, and merchandise. As part of its non-flight scheduled and Internet-related services, the company incentivizes ground service providers at many of the airports it serves to levy correct excess baggage charges for any baggage that exceeds the company’s published baggage allowances and to collect these charges in accordance with Ryanair’s standard terms and conditions. The company primarily distributes accommodation services and travel insurance through its Website. For hotel and accommodation services, the company has a contract with Hotelscombined PTY Ltd. (Hotelscombined), which operates a price comparison Website, pursuant to which Hotelscombined handles all aspects of such services marketed through the company’s Website and pays a fee to the company. In addition, the company has a contract with Hertz Corporation (Hertz), pursuant to which Hertz handles all car rental services marketed through the company’s Website or telephone reservation system. The company also sells bus and rail tickets onboard its aircraft and through its Website. It also sells car parking, attractions and activities on its Website, with the latter having gone on sale in-flight in spring 2012. The company sells mobile phone credit for smart phone devices on its Website, introduced in December 2012. It also sells gift vouchers on its Website. Such gift vouchers are redeemable online. In 2012, the company rolled out handheld Electronic Point of Sale (EPOS) devices across its route network. These EPOS devices replaced manual and paper based systems on board the aircraft. The EPOS device enables cabin crew to sell and record their on-board sales transactions. The EPOS device also issues bus and rail tickets and tickets for tourist attractions. In 2011, the company began offering reserved seating in 21 extra legroom seats on each aircraft for a fee on certain routes and this feature was rolled out to all routes in fiscal year 2012. There are 45 reserved seats available for purchase on each flight. Strategy The company’s objective is to firmly establish itself as Europe’s biggest scheduled passenger airline, through continued improvements and expanded offerings of its low-fares service. In the highly challenging current operating environment, the company seeks to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. Trademarks The company’s logo and the slogans ‘Ryanair.com The Low Fares Website’ and ‘Ryanair The Low Fares Airline’ have been registered as Community Trade Marks (CTMs). The company has also registered the CTM for the word ‘Ryanairhotels.com.’ Regulation The company is subject to Irish and European Union regulation, which is implemented primarily by the Department of Transport, the Irish Aviation Authority, the European Commission, and the European Aviation Safety Agency. Significant events Ryanair opened its second Belgian base at Brussels Zaventem with 4 based aircraft and 10 exciting routes, delivering up to 1.5 million passengers per annum and sustaining 1,500 on-site jobs at Brussels Zaventem Airport with 200 weekly flights. History Ryanair Holdings plc was founded in 1985.
ryanair holdings plc-sp adr
(RY4A:Berlin Stock Exchange)
Phone: 353 1 812 1212
Fax: 353 1 812 1213www.ryanair.com
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