The Boston Beer Company, Inc. operates as a craft brewer in the United States. In 2013, the company sold approximately 3.4 million barrels of its proprietary products (core brands). During 2013, the company sold approximately 50 beers under the Samuel Adams or the Sam Adams brand names, 10 flavored malt beverages under the Twisted Tea brand name, 8 hard cider beverages under the Angry Orchard brand name, and approximately 20 beers under 4 of its Alchemy & Science subsidiary’s brand names. Boston Beer produces malt beverages and hard cider at company-owned breweries and under contract arrangements at other brewery locations. The company-owned breweries are located in Boston, Massachusetts (the Boston Brewery), Cincinnati, Ohio (the Cincinnati Brewery), Breinigsville, Pennsylvania (the Pennsylvania Brewery) and Los Angeles, California, (the Angel City Brewery). Beers and Ciders Marketed The company’s strategy is to create and offer various traditional and innovative beers and ciders with a focus on promoting the Samuel Adams product line. The company sells its beers and ciders in various packages. Kegs are sold primarily for on premise retailers, which include bars, restaurants and other venues and bottles and cans are sold primarily for off-premise retailers which include grocery stores, club stores, convenience stores and liquor stores. Samuel Adams Boston Lager is the primary beer. The Samuel Adams Seasonal beers are brewed specifically for limited periods of time and include Samuel Adams Cold Snap, Samuel Adams Summer Ale, Samuel Adams Octoberfest, and Samuel Adams Winter Lager. During 2014 Samuel Adams Cold Snap was introduced to replace Samuel Adams Alpine Spring as the Spring Seasonal. Sam Adams Light is available on a year-round basis in certain markets. Certain Samuel Adams beers may be produced at select times during the year solely for inclusion in the company’s seasonal variety packs. During 2013, Samuel Adams Maple Pecan Porter was brewed and included in the Samuel Adams Spring Thaw Variety Mix Pack, Samuel Adams Belgian Session and Samuel Adams Blueberry Hill Lager were brewed and included in the Beers of Summer variety pack, Samuel Adams Ruby Mild and Samuel Adams Hazel Brown Ale were brewed and included in the Harvest Collection variety pack and Samuel Adams Cherry Chocolate Bock, Samuel Adams Old Fezziwig Ale and Samuel Adams Juniper IPA were brewed and included in the Samuel Adams Winter Favorites variety pack. The company offers Seasonal beers in various packages. These limited seasonal release beers include Samuel Adams Escape Route Kolsch, Samuel Adams Porch Rocker, Samuel Adams Harvest Pumpkin and Samuel Adams White Christmas. Twisted Tea and Angry Orchard brand families were available nationally in 2013, and the company launched Seasonal programs for these brands. Twisted Tea and Angry Orchard are available in various packages, including cans. The company continually evaluates the performance of its various beers, flavored malt beverages and hard cider styles and the rationalization of its product line as a whole. Sales, Distribution and Marketing The company sells its products to a network of approximately 350 wholesalers in the United States and to a network of wholesalers, importers or other agencies (collectively referred to as Distributors). These Distributors, in turn, sell the products to retailers, such as pubs, restaurants, grocery stores, convenience stores, package stores, stadiums and other retail outlets, where the products are sold to drinkers, and in some limited circumstances to parties who act as sub-distributors. The company sells its products predominantly in the United States, but also has markets in Canada, Europe, Israel, the Caribbean, the Pacific Rim, Mexico, and Central and South America. Regulation To operate its breweries, the company must obtain and maintain various permits, licenses and approvals from various governmental agencies, including the Alcohol and Tobacco Tax and Trade Bureau, the Food and Drug Administration, state alcohol regulatory agencies and state and federal environmental agencies. Trademarks The company has obtained United States Trademark Registrations for approximately 120 trademarks, including Samuel Adams, the design logo of Samuel Adams, Samuel Adams Boston Lager, Samuel Adams Utopias, Samuel Adams Brewing the American Dream, Twisted Tea, Angry Orchard Angel City Brewery, Just Beer, The Traveler Beer Co. and Coney Island. It also has a number of common law marks, including Infinium. The Samuel Adams trademark, the Samuel Adams Boston Lager trademark, the design logo of Samuel Adams, the Twisted Tea trademark and other company trademarks are also registered or registration is pending in various foreign countries. Competition The company’s competitors include C&C Group PLC under the brand names Woodchuck, Magners and Hornsby’s; Heineken under the brand name Strongbow; MillerCoors under the brand name Crispin Cider; and ABI InBev under Michelob Ultra Cider and Stella Cidre. History The Boston Beer Company, Inc. was founded in 1984.
boston beer company inc-a (SAM:New York)
One Design Center Place
Boston, MA 02210
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