Businessweek

SAP AG provides enterprise application software and software-related services worldwide. Products The company develops products in five market categories: Applications, Analytics, Cloud, Mobile, and Database and Technology. APPLICATIONS The core software applications of SAP Business Suite are as follows: The SAP ERP application supports critical business processes, such as finance and human capital management. The SAP Customer Relationship Management (SAP CRM) application improves streamlined interaction with customers with integrated social media and mobile device support. The SAP Product Lifecycle Management (SAP PLM) application manages the product and asset lifecycle across the extended supply chain, freeing the product innovation process from organizational constraints. The SAP Supplier Relationship Management (SAP SRM) application supports key procurement activities. The SAP Supply Chain Management (SAP SCM) application helps adapt company-specific supply chain processes to the competitive environment. SAP Business Suite captures and analyzes data in real time on a single in-memory platform. SAP Business Suite powered by SAP HANA empowers customers to run their business in real time within the window of opportunity to transact, analyze, and predict instantly and proactively. Customers can manage all business processes, such as planning, execution, reporting, and analysis, in real time using the same relevant live data. ANALYTICS Analytics solutions from SAP enable decision makers at all levels of the business to have an impact on their organizations, and include the following categories: SAP BusinessObjects business intelligence (BI) solutions enable users to interact with business information and obtain answers to ad hoc questions without knowledge of the underlying data sources. SAP solutions for enterprise performance management (EPM) help companies improve performance, organizational agility, and decision making. SAP solutions for governance, risk, and compliance (GRC) provide organizations with a real-time approach to managing governance, risk, and compliance across heterogeneous environments. Applied analytics solutions address challenges in specific industries and lines of business. Edge solutions for small and midsize enterprises are editions of business intelligence and enterprise performance management solutions for growing midsize companies. SAP Crystal solutions are business intelligence solutions designed for small businesses, addressing essential BI requirements. MOBILE With SAP Mobile, the company’s customers can deliver secure, real-time, business-critical information to their ecosystems of employees, partners, and customers – on mobile devices. Its mobile solutions include the follwoing: SAP Mobile Platform (includes Sybase Unwired Platform): Provides the tools needed to support mobile initiatives across an enterprise. It provides a development platform (SDK) that is adaptable, enabling customers to develop apps for various mobile devices deployed. SAP Afaria: Enables companies to manage and secure all critical data on, and transmitted by, mobile devices. Sybase 365: Interoperability services that simplify the deployment and delivery of interoperator messaging over incompatible networks, protocol stacks, and handsets among mobile operators worldwide. Additionally, the company focuses on consumer-facing applications that help improve people’s lives. These innovations include the Care Circles mobile app to improve how patients, healthcare providers, and family members optimize treatment strategies; the Recalls Plus mobile app to help parents monitor recalls on children’s items via social media; the Charitable Transformation (ChariTra) online network to match volunteers with people and organizations in need for their time, skills, or resources; and the TwoGo by SAP service that connects people so they can share rides and carpool together. CLOUD The company’s cloud applications and suites are delivered as software-as-a-service (SaaS), in which customers pay a subscription fee to use its software. Its cloud offerings are design