Scholastic Corporation operates as a children’s publishing, education and media company worldwide. The company is a publisher and distributor of children’s books and a provider of educational technology products and related services and children’s media. The company creates books and ebooks, print and technology-based learning materials and programs, magazines, multi-media, and other products that help children learn both at school and at home. The company is an operator of school-based book clubs and book fairs in the United States. It distributes its products and services through these proprietary channels, as well as directly to schools and libraries, through retail stores and through the Internet. The company’s Website, scholastic.com, is a major site for teachers, classrooms, and parents and a destination for children. It has operations in the United States, Canada, the United Kingdom, Australia, New Zealand, Ireland, India, China, Singapore, and other parts of Asia, and through its export business, sells products in approximately 150 countries. Segments The company operates through five segments: Children’s Book Publishing and Distribution; Educational Technology and Services; Classroom and Supplemental Materials Publishing; Media, Licensing and Advertising (which collectively represent the company’s domestic operations); and International. Children’s Book Publishing and Distribution segment This segment includes the publication and distribution of children’s books, media, and interactive products in the United States through its book clubs and book fairs in its school channels and through the trade channel. School-Based Book Clubs In the year ended May 31, 2014, the company launched its new school-based book clubs consisted of reading clubs for grades pre-kindergarten (pre-K) through grade 5 and middle school grades 6 to 8. In addition to its regular book club reading club offerings, the company creates special theme-based and seasonal offers targeted to different grade levels during the year. The company mails promotional materials containing order forms to teachers in the majority of the pre-K to grade 8 schools in the United States. Teachers who wish to participate in a school-based book club distribute the promotional materials to their students, who might choose from selections at reductions from list prices. School-Based Book Fairs The company offers school-based book fairs under the name, Scholastic Book Fairs. It is a distributor of school-based book fairs in the United States with operations in all 50 states. Book fairs give children access to various books and educational materials, increase student reading and help book fair organizers raise funds for the purchase of school library and classroom books, supplies and equipment. Book fairs are weeklong events where children and families peruse and purchase their favorite books together. The company delivers its book fairs from its warehouses to schools principally by a fleet of company-owned vehicles. Trade The company is a publisher of children’s books sold through bookstores, Internet retailers, and mass merchandisers in the United States. The company maintains approximately 6,100 titles for trade distribution. Its original publications include Harry Potter, The Hunger Games, The 39 Clues, Spirit Animals, The Magic School Bus, I Spy, Captain Underpants, Goosebumps, and Clifford The Big Red Dog, as well as licensed properties, such as Star Wars, Lego, Minecraft, and Geronimo Stilton. In addition, the company’s Klutz imprint is a publisher and creator of ‘books plus’ products for children, including titles, such as Clay Charms, Nail Style Studio, and Pom-Pom Puppies. The company’s trade organization focuses on publishing, marketing, and selling print and ebook properties to bookstores, Internet retailers, mass merchandisers, specialty sales outlets, and other book retailers, as well as supplies the company’s proprietary school channels. During the year ended May 31, 2014, print bestsellers in the trade division included the Hunger Games trilogy by Suzanne Collins, which was also an ebook bestseller, the Harry Potter
(SCHL:Consolidated Issue Listed on NASDAQ Global Select )
New York, NY 10012
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