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Company Description

Contact Info

11950 Democracy Drive

Suite 600

Reston, VA 20190

United States

Phone: 703-438-2000

Fax: 703-438-2051

comScore, Inc. provides a range of digital media analytics solutions. The company’s digital media analytics products are targeted primarily at content publishers, advertisers, advertising agencies, and network operators. The company’s products organized around three major lines of business, including audience measurement products measure the size, behavior and characteristics of online audiences across multiple platforms, including PCs, tablets, smartphones, televisions, game consoles and other connected devices; advertising products and services provide solutions for planning, optimization and evaluation of the effectiveness of digital advertising; and enterprise solutions enable customers to use digital media analytics to optimize their business and in the case of mobile operators, provide comprehensive market intelligence, customer care, and network solutions. Audience Measurement Products The company’s audience measurement products provide independent, third-party measurement of the size, behavior and characteristics of Internet users across media types (video, mobile apps, Websites) and multiple devices (including TVs, PCs, smartphones and tablets). The company’s core product offerings are built around its Media Metrix product, available in 44 markets globally (known in some markets as MMX). The company’s audience measurement products also include Video Metrix, Mobile Metrix, Plan Metrix, and Ad Metrix. Media Metrix Multi-Platform (MMX MP) provides a view of digital consumer behavior across desktop computers, smartphones and tablets and is available in the United States, the United Kingdom. The company is developing cross-media measurement products, which would provide a comprehensive view of television and video consumption across all major delivery platforms, including TVs, tablets, smartphones and PCs. The company delivers its audience analytics products electronically in the form of weekly, monthly or quarterly subscription-based reports. Advertising Products and Services The company’s advertising products combine the proprietary information gathered from its comScore Census Network with the vertical industry expertise of comScore analysts to deliver digital media analytics, including the measurement of online advertising effectiveness, customized for specific industries. The company’s advertising products include the AdEffx suite and Media Planner 2.0, which provide a solution for developing, executing and evaluating online advertising campaigns across multiple platforms, including television, Web (display and video) and mobile (smartphones and tablets). These products are typically delivered on a monthly, quarterly or ad hoc basis. The company’s primary advertising service is Validated Campaign Essentials (vCE). comScore vCE provides digital media analytics about validated impressions, ads that are actually seen, shown in safe content and delivered to the right target audience. vCE provides the option of real-time data delivery to allow advertisers to adjust their campaigns on the fly, something that's not possible in traditional advertising mediums. In January 2014, the company entered into a partnership agreement with Google to integrate vCE directly into the DoubleClick ad management platform, allowing DoubleClick customers to add vCE to their ad campaigns with a single click. While vCE provides key analytics about advertising campaigns to ad buyers, the company also offers Validated Media Essentials to advertising sellers, allowing them to evaluate their advertising inventory and optimize their monetization strategy with metrics comparable to those used by ad buyers. Enterprise Solutions The company’s enterprise solutions include Digital Analytix (DAx), its SaaS-based product for digital media businesses, and Subscriber Analytix (SAx), its software platform tailored to the needs of mobile network operators. DAx integrates a client’s digital media data from multiple sources, including Web, mobile, video and social media interactions and is further enhanced by comScore audience measurement data. The company’s data architecture provides clients with a flexible business intelligenc

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