e tool for digital media analytics which can also be integrated with additional data from third party providers and internal systems used for tasks, such as customer relationship management. Customers can access DAx data sets and reports at any time via a secure online interface. The company’s mobile operator solution suite connects mobile behavior, content merchandising, and device capabilities to provide comprehensive mobile market intelligence to mobile carriers worldwide. The company’s core software product, SAx, powered by XPLORE, provides mobile carriers with information on network optimization and capacity planning, customer experience, and market intelligence. The company’s SAx platform is designed to integrate data from multiple sources, including Web and mobile interactions, as well as customer relationship management, call center and back office systems. Customers can access its mobile and network data sets and reports anytime online via its software-based delivery platform which is typically deployed inside a mobile operator’s infrastructure. Customers As of December 31, 2013, the company had approximately 2,400 customers, including approximately 90 Fortune 500 companies. The company’s customers include Internet-based companies, such as Microsoft, AOL, Google, and Yahoo!, as well as market leading companies in various industries, including Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers, credit card issuers and consumer packaged goods companies. Its customer is Microsoft Corporation. Selling and Marketing The company sells the majority of its products through a direct sales force. Its primary geographic markets include the United States, Canada, Europe, Latin America, and Asia. Research and Development In 2013, the company spent $41.0 million on research and development. Intellectual Property The company’s intellectual property portfolio includes approximately 32 U.S. patents and 29 international patents. In addition, the company has approximately 70 U.S. and international patent applications pending. Its registered marks include comScore, Media Metrix, MyMetrix, and vCE. Competition The company’s principal competitors include analytical services companies that provide customers with detailed information of behavior on their own data, content, or Web traffic, including Omniture (owned by Adobe), Coremetrics (owned by IBM), and WebTrends; and systems providers, including Accenture, EMC, and Terradata; online advertising companies that provide measurement of online ad effectiveness and ad delivery used for billing purposes, including Nielsen, DoubleClick (owned by Google), Atlas (owned by Facebook), and Kantar (owned by WPP); large and small companies that create proprietary data and analysis of consumers' online behavior, including Nielsen, Effective Measures, Gemius, Compete Inc. (owned by WPP), Google, Inc., Hitwise (owned by Experian), Quantcast, and Visible Measures; companies that provide audience ratings for TV, radio and other media that have extended or may extend their current services, particularly in certain international markets, to the measurement of digital media, including Nielsen, Arbitron, Kantar, and Taylor Nelson Sofres (owned by WPP); full-service market research firms and survey providers that may measure online behavior and attitudes, including Harris Interactive (owned by Nielsen), Ipsos, Synnovate, GFK, Kantar (owned by WPP) and Nielsen; companies that provide behavioral, attitudinal and qualitative advertising effectiveness, including Toluna/Nurago, Double Verify, MOAT, DataLogix, Context Web's Aperture, Ipsos OTX, Dynamic Logic, Insight Express and Marketing Evolution; and specialty information providers for certain industries that the company serves, including Manhattan Research (healthcare) and The Now Factory (telecommunications). History comScore, Inc. was founded in 1999. The company, a Delaware corporation, was incorporated in 1999.
(SCOR:Consolidated Issue Listed on NASDAQ Global Select )
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