Last $55.05 USD
Change Today +1.42 / 2.65%
Volume 3.2M
SCTY On Other Exchanges
As of 8:10 PM 11/21/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

3055 Clearview Way

San Mateo, CA 94402

United States

Phone: 650-638-1028

Fax: 650-638-1029

s the company with complementary mounting and grounding hardware. Customers The company’s customers purchase electricity and other energy-related products and services from the company. Its customer base includes the following major sectors: Residential: The company’s residential customers are individual homeowners and homeowners within communities who have participated in its community solar program. Commercial: The company’s commercial customers represent various business sectors, including technology, retail, manufacturing, agriculture, nonprofit, and houses of worship. Its commercial customers include a retailer, a semiconductor chip maker, and various other businesses. Government: The company has installed solar energy systems for government entities, including the U.S. Air Force, Army, Marines and Navy, the City of Lancaster, the Department of Homeland Security, and approximately 300 schools. Sales and Marketing The company markets and sells its products and services through a national sales organization that includes a direct outside sales force, a door-to-door sales team, call centers, a channel partner network, and a customer referral program. Direct Outside Sales Force: The company’s outside sales force resides and works within a market that it serves. Its outside sales force allows the company to sell to those customers who prefer a face-to-face interaction. Door-to-Door Sales Force: The company’s door-to-door sales force consists of trained salespersons that identify and educate customers about its product and service offerings. Call Centers and Virtual Sales Offices: The company’s call centers allow it to sell its energy products and services to customers without visiting their homes or businesses. In 2013, the company expanded its virtual sales force with its acquisition of assets from Paramount Solar, and has opened two additional virtual sales offices. Channel Partner Network SolarCity Network: The SolarCity Network is a by-invitation business development program that pays referral fees to local professionals and businesses that refer customers to the company. Typical network members include realtors, architects, contractors, and insurance/financial services providers. The Home Depot: The company’s products and services are available through The Home Depot stores located in various states where it has operations. It is the solar provider in the stores that the company serves. The company primarily sells through a team of field energy advisors that speak to and qualify prospective customers in stores. In addition, it sells through point-of-purchase displays in the stores, and through other direct marketing strategies, including in-store flyers, seminars, promotions, retail signage and displays, search engine marketing campaigns, and a co-branded Website. Best Buy: In 2014, the company announced a partnership with Best Buy to offer its products and services through approximately 60 Best Buy stores in California, Arizona, Hawaii, New York, and Oregon. Homebuilder Partners: The company’s products and services are available through approximately 100 regional and national new home builders, including Shea Homes, Pulte, Taylor Morrison, and Del Webb. Other Channel Partners: The company’s products and services are also available through partnerships with Tesla Motors, Viridian Energy, Direct Energy, Honda, Acura, and BMW. Customer Referral Program: Customer referrals are the way to market the company’s products and services to new customers. Suppliers As of December 31, 2013, the company’s primary solar panel suppliers were BenQ Corporation; Canadian Solar Inc.; Suniva Inc.; Trina Solar Limited; Yingli Green Energy Holding Company Limited; and others. Its primary inverter suppliers were Power-One, Inc.; SMA Solar Technology, AG; Fronius International GmbH; SolarEdge Technologies; and others. Strategy The company’s strategy is to focus on that portion of the solar energy value chain with the most potential, the energy consumer and the customer relationship. Intellectual Property As of December 31, 2013, the company had 9 patents issued and 48 pend


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Valuation SCTY Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 22.3x
Price/Book 7.3x
Price/Cash Flow NM Not Meaningful
TEV/Sales 11.7x

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