mpany has. It intends to develop its T Ad service into an improving business model by collaborating with application developers and advertisers. Social Networking Service: In 2012, SK Planet acquired Mad Smart Co., Ltd., which provides ‘tic-toc’ service, in order to expand its business to mobile communication and social networking services. SK Planet has focused on providing ‘tic-toc’ in global markets and launched this service in Southeast Asia and the United States in 2012, intending to secure its subscriber base by offering a range of services, including mobile VoIP, multimedia contents sharing and connection with other mobile social networking services. Portal Services Fixed-line NATE Portal Service: The company’s subsidiary, SK Communications, offers a fixed-line portal service under its ‘NATE’ brand name and at the Website www.NATE.com. NATE.com offers various content and services, including an Internet search engine, as well as access to free email accounts. SK Communications also operates NATE-ON, an instant messaging service available to NATE users. NATE-ON allows users to chat online using various wireless, as well as wired devices, such as mobile phones, personal digital assistants, and portable computers. Community Portal Service: ‘Cyworld’, also operated by SK Communications, is an online community portal service in Korea. Cyworld is a social networking site that includes an ever-expanding virtual forum where users could meet to exchange information and ideas and share multimedia contents, including through the publication of personal homepages and blog sites. As of December 31, 2012, the company’s Cyworld portal service had approximately 26.0 million registered users in Korea. The company offers ‘Mobile Cyworld’, allowing wireless subscribers to access the Cyworld portal community site through their cellular phones. Global Business United States: The company owns a 3.3% equity interest in LightSquared Inc., which focuses on building a wholesale wireless broadband network in the United States. China: The company, through its wholly-owned Chinese subsidiary, SK Telecom China Holding Company, invested to acquire a 65.5% equity interest in Shenzhen E-eye High Tech Co., Ltd. (Shenzhen E-eye High Tech), a GPS service company in China. Shenzhen E-eye High Tech and SK Marketing & Company Co., Ltd. established a joint venture to provide telematics services in Beijing, Shanghai, and Shenzhen. The company owns a 42.2% equity interest in TR Music Co., Ltd., a major record label in China. In addition, it invested to acquire a 30.0% equity interest in Magic Tech Network Co., Ltd., a Hong Kong company that develops and publishes online games in China. The company set up a joint venture with China Railway No. 2 Engineering Group to build and run a smart city system at Jinma Smart City Project in Chengdu, China. In 2013, the company acquired a 49.0% equity interest in X’ian Tianlong Service and Technology Co., Ltd. (Tianlong), a Chinese medical device manufacturer, to enter the healthcare market in China. Malaysia: The company owns a 27.2% equity interest in Packet One Networks (P1), a Malaysian 4G WiMAX telecommunications company and subsidiary of Green Packet Berhad. P1 is a WiMAX service provider in the country, which offers high-speed wireless broadband services. Indonesia: The company agreed with PT. Telekomunikasi Indonesia Tbk, a telecommunication company in Indonesia, to establish a joint venture to launch and operate a digital content exchange hub (DCEH) in Indonesia. DCEH is a new type of content distribution system to distribute digital content, such as music, games, and video clips for access by consumers and also by online music stores and telephone operators. Turkey: In 2012, SK Planet and Dogus Group, a Turkish conglomerate engaged in various businesses, established an equally-held joint venture, Dogus Planet, to launch and operate m-commerce businesses based on the commerce platform of 11th Street, in Turkey. In March 2013, Dogus Planet launched n11.com, an online marketplace for the Turkish market. Regional and International Strategic Alliances: The company has also ent