Businessweek

Premiere AG serves as a pay television operator in Germany and Austria. It also engages in the purchase, sale, and distribution of rights to film, series, and TV productions; the acquisition, sale, and distribution of broadcasting rights for public events; the arrangement of program magazine subscriptions; and carrying out activities associated with the operation of the pay-TV program. The company offers its subscribers films, live sports, programming, and adult entertainment to order on demand individually on a pay-per-view basis, as well as broadcasts its programming via Internet protocol TV. In addition, through its subsidiary, Home of Hardware, the company engages in the distribution, sale and marketing of electronic articles, primarily in the entertainment electronics sector, via its own Internet portal.