Businessweek

ing technology and materials for grades pre-kindergarten to 12 in the United States, together with related implementation and assessment services and school consulting services. Scholastic Education: Scholastic Education, which encompasses the company’s core curriculum publishing operations, develops and distributes technology-based instructional materials directly to schools in the United States, primarily purchased through school and district budgets, often with the help of federal and state funding, as well as local funding. These operations include reading and math improvement programs and other educational technology products, as well as consulting and professional development services. Significant technology-based reading improvement programs that the company offers include READ 180, a reading intervention program for students in grades 4 to 12 reading at least two years below grade level, READ 180 Next Generation, a substantially revised version of the original product; System 44, an intensive intervention program for students in grades 4 to 12 who have not yet mastered the 44 sounds and 26 letters of the English language; and Scholastic Reading Inventory, which is a research-based, computer-adaptive assessment for grades K to 12 that allows educators to assess a student’s reading comprehension. Other major programs include FASTT Math, a technology-based program to improve math fluency developed with the creator of READ 180, and Do The Math, a mathematics intervention program created by Marilyn Burns, as well as subscriptions to reference databases for schools and libraries. CLASSROOM AND SUPPLEMENTAL MATERIALS PUBLISHING Classroom and Supplemental Materials Publishing includes the publication and distribution to schools and libraries of children’s books, classroom magazines, supplemental classroom materials and print and on-line reference and non-fiction products for grades pre-kindergarten to 12 in the United States. Scholastic Classroom and Community Group: The company is a provider of classroom libraries and paperback collections, including classroom books and guided reading products, to schools and school districts for classroom libraries and other uses, as well as to literacy organizations. The teaching resources business publishes and sells professional books designed for and purchased by teachers, both directly from the company and through teacher stores and booksellers, including the company’s on-line Teacher store, which provides professional books and other educational materials to schools and teachers. Scholastic Library Publishing and Classroom Magazines: The company is a publisher of children’s reference and non-fiction products sold primarily to schools and libraries in the United States. The company’s products also include non-fiction books published in the United States under the imprints Children’s Press and Franklin Watts. The company is a publisher of classroom magazines. Teachers in grades pre-K to 12 use the company’s 30 classroom magazines, including Scholastic News, Junior Scholastic and Weekly Reader, to supplement formal learning programs by bringing subjects of interest into the classroom, including literature, math, science, events, social studies and foreign languages. The company’s classroom magazine circulation in the United States in 2012 was 7.1 million, with approximately two-thirds of the circulation in grades pre-K to 6. MEDIA, LICENSING AND ADVERTISING The company’s Media, Licensing and Advertising segment includes the production and/or distribution of digital media, consumer promotions and merchandising and advertising revenue, including sponsorship programs. Through Scholastic Media, the company creates and produces programming and digital content for all platforms, including television, DVDs, audio, movies, interactive games, apps (applications) and Websites. Scholastic Media consists of Scholastic Entertainment Inc. (SEI), Scholastic audio, Soup2Nuts Inc. (S2N), Weston Woods Studios, Inc. and Scholastic Interactive L.L.C. SEI has built a television library consisting of approximately 500 half-hour productions, including: Clifford The B