Sonic Corp. operates and franchises a chain of drive-in restaurants (Sonic Drive-Ins) in the United States. As of August 31, 2013, the Sonic system included 3,522 Sonic Drive-Ins in 44 states of which 396 were owned and operated by Sonic Restaurants, Inc., a subsidiary company, and 3,126 were owned and operated by franchisees. Strategy The main elements of its strategy are as follows: a distinctive drive-in concept focusing on a menu of made-to-order food products, including several signature items; a commitment to customer service featuring the quick delivery of food by skating carhops; and a commitment to strong franchisee relationships. Seasonality The company’s results during the second fiscal quarter (the months of December, January and February) are lower than other quarters because of the lower temperatures in the locations of a number of Sonic Drive-Ins, which tends to reduce customer visits to its drive-ins. Intellectual Property The company owns or is licensed to use valuable intellectual property including trademarks, service marks, patents, copyrights, trade secrets and other proprietary information, including the ‘Sonic’ logo and trademark. History Sonic Corp. was founded in 1959. The company was incorporated in the state of Delaware in 1990.
sonic corp (SO4:Frankfurt)
300 Johnny Bench Drive
Oklahoma City, OK 73104
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