Stage Stores, Inc. operates as a specialty department store retailer, which operates under the Bealls, Goody's, Palais Royal, Peebles, and Stage nameplates. The company offers moderately priced, nationally recognized brand name and private label apparel, accessories, cosmetics, and footwear for the entire family. Its principal focus is on consumers in small and mid-sized markets. The company also offers its merchandise direct-to-consumer through its eCommerce Website and Send program. The Send program allows customers to have merchandise shipped directly to their homes from another store if their size or color is not available in a local store. Merchandising The company's merchandising strategy focuses on matching merchandise assortments and offerings with customers' aspirations for fashionable, quality brand name apparel. The company offers a selection of moderately priced, branded merchandise within distinct merchandise categories, such as women's, men's and children's apparel, as well as accessories, cosmetics, home and footwear. Merchandise selections range from basics, including denim, underwear and foundations, to various upscale and fashionable clothing offerings. Merchandise mix might also vary from store to store to accommodate differing demographic, regional and climatic characteristics. Majority of sales consist of nationally recognized brands, such as Levi Strauss, Nike, Calvin Klein, Chaps, Izod, Dockers, Carters, Jockey, Estee Lauder, Clinique, Nautica, Skechers, and New Balance, while the remaining 15% of sales consist of the company's private label merchandise. The company's private label portfolio includes various brands, which are developed and sourced through its agreements with third party vendors. Seasonality The company's business is seasonal and sales are lower during the first three quarters of the fiscal year (February through October) and higher during the last quarter of the fiscal year (November through January). The fourth quarter (year ending February 2014) accounts for slightly approximately 30% of the company's annual sales, with the other quarters accounting for approximately 22% to 24% each. Trademarks In addition to the Bealls, Goody's, Palais Royal, Peebles, Stage and Steele’s trademarks, the United States Patent and Trademark Office has issued federal registrations to the company for various trademarks, such as Baxter & Wells, Cape Classic, Choose To Be You, Goody's 4 Shoes, Goody's Family Clothing, Goody's Family Clothing (and design), goodysonline.com, Graphite, Hannah, Hannah Comfort, H.O.M.E. Helping Our Military and Environment, Ivy Crew, Kid Crew, Mistletoe Mountain, Mountain Lake, Old College Inn, On Stage, Pebblebrook, Private Expressions, Real Style. Real Deals., Rebecca Malone, Signature Studio, Specialty Baby, Specialty Girl, Steele's (Stylized), Sun River Clothing Co., The Big Event, Thomas & Ashemore, Valerie Stevens, Whispers, Wishful Park, and Y.E.S. Your Everyday Savings. The company has also filed applications with the United States Patent and Trademark Office seeking federal registrations for various trademarks, such as Hannah Collection, Jingle Bell Lane, Max & Mini, Max & Mini (design in squares), Max & Mini (silhouette), and Rustic Blue. History Stage Stores, Inc. was founded in 1988.
stage stores inc (SSI:New York)
10201 Main Street
Houston, TX 77025
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