in May 2014, the company would offer injection molded parts both to firearm and non-firearm customers. Licensing: The company licenses its trademarks to third parties for use in connection with their products and services. Products of its licensees are distributed throughout the world. As of April 30, 2014, the company licensed its trademarks to 13 different companies that market and sell products complementing its products. Strategy Main elements of the company’s strategy are as follows: protect and grow its core firearm business; focus on profitable growth; streamline and standardize its business operations; emphasize customer satisfaction and loyalty; and pursue strategic relationships and acquisitions relating to its business. Sales and Marketing The company markets its firearm products to consumers primarily through independent dealers, large retailers, in-store retail channels, and range operations utilizing consumer-focused product marketing and promotional campaigns, which include conventional campaigns, social and electronic media, as well as in-store retail merchandising systems and strategies. Research and Development In 2014, the company’s gross spending on research activities relating to the development of new products was $5.6 million. Customers The company’s customers include distributors; federal, state, and municipal law enforcement agencies and officers; government and military agencies; businesses; retailers; and consumers. The ultimate users of its firearm products include gun enthusiasts, collectors, sportsmen, competitive shooters, hunters, individuals desiring home and personal protection, law enforcement and military personnel and agencies, and other government organizations. Regulations Environmental Health and Safety: The company is subject to various federal, state, and local laws that regulate both the health and safety of its workforce as well as its environmental liability, including those regulations monitored by the Occupational Health and Safety Administration, National Fire Protection Association, and the Department of Public Health. Several of the more significant federal laws applicable to its operations include the Clean Air Act, the Clean Water Act, the Comprehensive Environmental Response, Compensation and Liability Act, and the Solid Waste Disposal Act, as amended by the Resource Conservation and Recovery Act. Seasonality The company’s business is seasonal as it has higher sales in the winter and early spring months with industry events and distributor shows heavily scheduled during that time. Competition The company’s primary competitors are Ruger and Taurus in the revolver market; and Glock, Ruger, Sig Sauer, and Springfield Armory in the pistol market. The company competes primarily with Colt, Sig Sauer, Bushmaster, Rock River, and DPMS in the modern sporting rifle market and Browning, Marlin, Remington, Ruger, Savage, Weatherby, CVA, Traditions, and Winchester in the hunting rifle market. History Smith & Wesson Holding Corporation was founded in 1852.
smith & wesson holding corp
2100 Roosevelt Avenue
Springfield, MA 01104
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