Swedish Match AB engages in the development, manufacture, and trade of smokeless tobacco products, cigars, pipe tobacco, and light products. Segments The company’s segments include Snuff, Chewing Tobacco, Cigars, Pipe Tobacco and Accessories, and Lights. Snuff and Snus Segment This segment serves the Scandinavian snus market. In North America, it serves value priced snuff segment. Its main brands include General, Ettan, Catch, Grovsnus, Göteborgs Rape, Grovsnus, Timber Wolf, Red Man, Longhorn, and Taxi. Its main markets include Sweden, Norway, the United States, and South Africa. Competition: The company’s competitors include British American Tobacco; Japan Tobacco Inc.; Imperial (Skruf); Swedish MatchAltria (UST); Reynolds (Conwood); and Swisher. Chewing Tobacco This segment offers chewing tobacco in the United States. Its main brands include Red Man, Southern Pride, and Granger Select. Competition: The company’s competitors include Reynolds (Conwood); National Tobacco; and Swisher. Cigars Segment This segment produces and distributes cigars and cigarillos. Its main brands include La Paz, Willem II, Hajenius, Oud Kampen, White Owl, Garcia y Vega, Macanudo, Partagas (USA), and Punch (U.S.). Its main markets include the United States, France, Spain, Benelux, Germany, and Australia. Machine-made cigars are primarily sold in gasoline stations and convenience stores, as well as in supermarkets and tobacco sales outlets, and on the Internet. The company’s cigar business has three legs: Premium Cigars, the U.S. machine made cigars, and European machine made cigars. Competition: The company’s competitors include Altria (Middleton); Imperial (Altadis USA); Swisher; ST Winterman’s; and Burger. Pipe Tobacco and Accessories Segment This segment produces pipe tobacco. Its main brands include Borkum Riff, Half and Half, Best Blend, Boxer, Black & White, Nineteen O’Four, and Greve Gilbert Hamiltons Blandning. Its main markets include South Africa, the U.K., Australia, the U.S., and Sweden. Competition: The company’s competitors include MacBaren, Altria (Middleton), Reynolds American Inc. (Lane), and Imperial. Lighters Segment This segment produces and markets lighters, matches, and fire related products. It operates primarily in the international market for disposable lighters. Its main brands include Solstickan, Fiat Lux, Swan, Tres Estrellas, Feudor, Redheads, and Cricket. Its main markets include Russia, Brazil, Sweden, France, the U.K., and Australia. History Swedish Match AB was founded in 1917.