Southwest Airlines Co. operates Southwest Airlines (Southwest) and AirTran Airways (AirTran), major passenger airlines that provide scheduled air transportation in the United States and near-international markets. As of December 31, 2012, the company served 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and 6 near-international countries, including Mexico (Cancun, Mexico City, and Cabo San Lucas), Jamaica (Montego Bay), The Bahamas (Nassau), Aruba (Oranjestad), Dominican Republic (Punta Cana), and Bermuda. As of December 31, 2012, the total fleet operated by Southwest and AirTran combined consisted of 694 aircraft, including 606 Boeing 737s and 88 Boeing 717s. In 2012, Southwest added service to two new states (Georgia and Iowa) and six new airports, such as Hartsfield-Jackson Atlanta International Airport; Akron-Canton Regional Airport; Dayton International Airport; Des Moines International Airport; Key West International Airport; and Ronald Reagan Washington National Airport. During 2012, AirTran added new destinations, Mexico City and Cabo San Lucas, and new international service from Denver, Colorado; Chicago, Illinois; Austin, Texas; San Antonio, Texas; and Orange County, California. Southwest principally provides point-to-point, rather than hub-and-spoke, service. AirTran principally provides hub-and-spoke, rather than point-to-point, service, with approximately half of AirTran’s flights originating or terminating at its major base of operation in Atlanta, Georgia. AirTran also serves a number of markets with non-stop service from smaller bases of operation in Baltimore, Maryland; Milwaukee, Wisconsin; and Orlando, Florida. Southwest principally provides point-to-point service, rather than the hub-and-spoke service provided by most major U.S. airlines. Southwest’s point-to-point service has also enabled it to provide its markets with frequent, conveniently timed flights and low fares. Southwest offers 25 weekday roundtrips from Dallas Love Field to Houston Hobby, 13 weekday roundtrips from Phoenix to Las Vegas, 14 weekday roundtrips from Burbank to Oakland, and 12 weekday roundtrips from Los Angeles International to Oakland. Southwest complements these high-frequency shorthaul routes with longhaul non-stop service between markets, such as Los Angeles and Nashville, Las Vegas and Orlando, San Diego and Baltimore, and Houston and Newark. As of December 31, 2012, Southwest served 497 non-stop city pairs. AirTran also serves various markets with non-stop service from smaller bases of operation in Baltimore, Maryland; Milwaukee, Wisconsin; and Orlando, Florida. International Service In addition to service to San Juan, Puerto Rico, AirTran also provides service to eight destinations in six near-international countries. Business Traveler Amenities Southwest offers various products that have been designed to attract additional business/full fare travelers. Business Select: Southwest’s Business Select product includes perks, such as priority boarding, a higher frequent flyer point multiplier than other Southwest fares, priority ticket counter and security checkpoint access in select airports, and one complimentary adult beverage coupon for the day of travel (for Customers of legal drinking age). Fly By Priority Lanes: Southwest provides Fly By Priority Lane access for its Business Select Customers and Rapid Rewards A-List Members at its airports. As of December 31, 2012, Fly By Priority Lane Access was available at 58 airports. SWABIZ: SWABIZ is Southwest’s business travel reservation Web page. SWABIZ allows business travelers to plan, book, and purchase Ticketless Travel on Southwest and to obtain their lowest fares and maximum frequent flyer credit. AirTran offers Business Class on every flight. Inflight Internet and Live Television Connectivity Southwest offers inflight satellite-based WiFi service on approximately 400 of its aircraft and work on installing this service on the remainder of its 737-700 aircraft. Suppliers The company is dependent on Boeing as its sole supplier for aircraft and many of its aircraft parts and is dependent on other suppliers for certain other aircraft parts. Operational, Safety, and Health Regulation Southwest, AirTran, and their third-party maintenance providers are subject to the jurisdiction of the Federal Aviation Administration with respect to their aircraft maintenance and operations, including equipment, ground facilities, dispatch, communications, flight training personnel, and other matters affecting air safety. Environmental Regulation The company is subject to various federal laws and regulations relating to the protection of the environment, including the Clean Air Act, the Resource Conservation and Recovery Act, the Clean Water Act, the Safe Drinking Water Act, and the Comprehensive Environmental Response, Compensation and Liability Act, as well as state and local laws and regulations. Seasonality The company’s business is somewhat seasonal. Generally, in most markets the company serves, demand for air travel is greater during the summer months, and therefore, revenues in the airline industry tend to be stronger in the second (April 1 – June 30) and third (July 1 – September 30) quarters of the year (year ended December 31, 2012) than in the first (January 1 – March 31) and fourth (October 1 – December 31) quarters of the year. As a result, in many cases, the company’s results of operations reflect this seasonality. History Southwest Airlines Co. was founded in 1967. The company was incorporated in Texas in 1967.
southwest airlines co (SWN:Berlin)
2702 Love Field Drive
Dallas, TX 75235
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