cess to airfare, hotel, car rental, cruise, vacation rental, and vacation deals, plus prices from selected travel sites. smartertravel.com: smartertravel.com is an online travel resource for independent expert advice for the budget-conscious traveler. Brands developed internally and launched include the following: tingo.com: A hotel booking site that automatically rebooks hotel rooms at a lower price if the rate drops and automatically refunds the difference to the travelers’ credit cards. familyvacationcritic.com: Reviews of family-friendly hotels, resorts, destinations and attractions, written by experienced family travel experts. Strategy The company leverages significant investments in technology, operations, brand-building, and relationships with advertisers and other partners. These investments have enabled to aggregate a large base of consumer reviews, in a variety of languages, across its platform of TripAdvisor-branded websites. The company intends to leverage these investments through the following: investing in technology, expanding social and personalization platform, improving the hotel shopper experience, investing in traffic growth, and enhancing international offerings. Seasonality The company’s strongest quarter has been the third quarter, which is a key travel research period, with the weakest quarter being the fourth quarter. Significant Events The company completed six acquisitions during 2013: TinyPost, the developer of a product that enables users to embed text over photos and turn them into stories; Jetsetter, a members-only private sale site for hotel bookings; CruiseWise, a cruise research and planning site; Niumba, a Spain-based vacation rental site; GateGuru, a mobile app with flight and airport information around the world; and Oyster, a hotel review website featuring expert reviews and photos covering approximately 150 cities. The company entered into an agreement with Samsung to pre-install the company’s mobile application onto the new Samsung GALAXY S4. The company launched its onsite affinity partnership with American Express in multiple markets, as well as a digital travel magazine created in partnership with Axel Springer, an integrated multimedia company in Europe. The company released new technology and product initiatives such as native apps on iOS and Android; TripConnect, a platform that enables independent hoteliers to purchase leads from TripAdvisor and Delayed Ad Call functionality for its Display-based advertising product. Customers The company’s major customers include Expedia, Inc. and Priceline. Competition The company’s primary competitors include online portals, social networking sites and search engines, such as Google, Microsoft’s Bing (including Bing Travel), Yahoo! (including Yahoo! Travel) and Baidu. The company faces competition from online travel agencies, such as Expedia and Priceline and their respective subsidiaries. It also competes with a range of other companies, including Airbnb, Inc.; Ctrip.com International, Ltd.; HolidayCheck AG; HomeAway, Inc.; and Yelp, Inc. Competition for Content and Travel Reviews: The company faces competition in the travel review space from online travel agencies, such as Expedia and Priceline and their respective subsidiaries. Google competes with the company by attracting and accumulating user-generated travel reviews and opinions. Competition for Advertisers: The company competes for travel-related advertising budgets with search engines with significantly greater resources, such as Google, Bing, and Yahoo!
tripadvisor inc (T6A:Stuttgart)
141 Needham Street
Newton, MA 02464
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