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Company Description

Contact Info

1225 17th Street

Suite 3200

Denver, CO 80202

United States

Phone: 303-927-2337

Fax: 302-655-5049

www.molsoncoors.com

Molson Coors Brewing Company manufactures and sells beer and other beverage products in Canada, the United States, and Europe. The company’s subsidiaries include Molson Coors Central Europe (MCCE) and Molson Coors Canada (MCC) operating in Canada; MillerCoors LLC (MillerCoors) operating in the United States (U.S.); Molson Coors Brewing Company (UK) Limited (MCBC-UK) operating in the United Kingdom (U.K.) and the Republic of Ireland; and Molson Coors International (MCI) operating in various other countries. Products The company offers a portfolio of owned and partner brands, including signature brands Coors Light, Molson Canadian, Carling and Staropramen. Brands sold in Canada include Coors Light, Molson Canadian, Molson Export, Molson Canadian 67, Coors Light Iced T, Molson Dry, Molson M, the Rickard's family of brands, Carling, Carling Black Label, Pilsner, Keystone, Creemore Springs, the Granville Island brands, Caffrey's, Cobra, and other regional brands. The company also brews or distributes under license the following brands: Heineken, Amstel Light, Murphy's, Newcastle Brown Ale and Strongbow cider under license from Heineken N.V. (Heineken), and Miller Lite, Miller Genuine Draft, Miller Chill, Milwaukee's Best, and Milwaukee's Best Dry under license from SABMiller plc (SABMiller). In 2012, the company brewed the Foster's brand under license from Foster's Group Limited (Foster's). The company is also party to a joint venture with Grupo Modelo S.A.B. de C.V. (Modelo) that imports, distributes and markets the Modelo beer brand portfolio, including the Corona, Coronita, Negra Modelo, and Pacifico brands, across all Canadian provinces and territories. In Canada, the company also have contract brewing agreements to produce for the U.S. market Asahi and Asahi Select for Asahi Breweries, Ltd. and Labatt Blue and Labatt Blue Light for North American Breweries, Inc. MillerCoors sells a variety of brands in the U.S. In the formation of the MillerCoors joint venture, MCBC and SABMiller each assigned the United States and Puerto Rican ownership rights to its respective legacy brands to MillerCoors, but retained all ownership of these brands outside the United States and Puerto Rico. Brands sold in Central Europe include Staropramen, Branik, Ostravar, Ozujsko, Borsodi, Kamenitza, Astika, Jelen, Niksicko, Bergenbier, Noroc and Apatinsko, as well as other regional brands. The Central European business has licensing agreements with various other brewers through which it also brews or distributes the Stella Artois, Hoegaarden, Leffe, Beck's, Lowenbrau, Spaten, Löwenweisse and Belle-Vue Kriek brands in certain central European countries. Brands sold in the U.K. and Ireland include Carling, Carling Zest, Coors Light, Worthington's, White Shield, Red Shield, Caffrey's, Sharp's Doom Bar, and Blue Moon, as well as regional ale brands. It also sells the Grolsch brands through a joint venture with Royal Grolsch N.V. and the Cobra brands through a joint venture called Cobra Beer Partnership Ltd., and are a distributor for brands which are sold under license, including Corona, Coronita, Negra Modelo, Pacifico, and Singha. MCI also markets and sells several of its brands including Zima, Iceberg brands, Coors Gold, and Coors Extra. Segments In 2012, the company operated the following segments: Canada, the U.S., Central Europe, the U.K., and MCI. Canada The company brews, markets, sells and distributes a variety of beer brands nationally. Its portfolio has brands in all major product and price segments. The company’s owned brands include Coors Light, Molson Canadian, Carling, Molson Dry, Molson Export, Rickard's, Pilsner, Creemore Springs and Granville Island. It has strategic distribution partnerships, including those with Heineken, Modelo and SABMiller. The Canada segment also includes its partnership arrangements related to the distribution of beer in Ontario, Brewers' Retail Inc. (BRI), and in the Western provinces, Brewers' Distributor Ltd. (BDL). Contract Manufacturing: The company has an agreement with North American Breweries, Inc. to brew, package and ship Labatt trademark brands to the U.S. market.

 

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