Molson Coors Brewing Company manufactures and sells beer and other beverage products in Canada, the United States, and Europe. Segments The company’s segments include: Molson Coors Canada (MCC or Canada segment), operating in Canada; MillerCoors LLC (MillerCoors or U.S. segment), operating in the United States (U.S.); Molson Coors Europe (Europe segment), operating in Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, Romania, Serbia and Slovakia (collectively, Central Europe); as well as the United Kingdom (U.K.) and the Republic of Ireland; and Molson Coors International (MCI), operating in various other countries. Canada This segment brews, markets, sells, and distributes various beer brands nationally. The company’s portfolio has brands in all major product and price segments. Its focus and investment is on key owned brands, including Coors Light, Molson Canadian, Carling, Molson Dry, Molson Export, Rickard's, Pilsner, Creemore Springs, Coors Banquet and Granville Island and strategic distribution partnerships, including those with Heineken N.V. (Heineken) and SABMiller plc (SABMiller). In Canada, the company also has contract brewing agreements to produce for the U.S. market Labatt Blue and Labatt Blue Light for North American Breweries, Inc. It also sells Carling Black Label brand. The company also brews or distributes under license the following brands: Heineken, Amstel Light, Murphy's, Newcastle Brown Ale and Strongbow cider under license from Heineken, and Miller Lite, Miller Genuine Draft, Miller Chill, and Milwaukee's Best Dry under license from SABMiller. Brands in the economy segment include Miller High Life, Keystone, Icehouse, Mickey's, Hamm's, and Olde English 800 brands. The Canada segment also includes the company’s partnership arrangements related to the distribution of beer in Ontario, Brewers' Retail Inc. (BRI), and in the Western provinces, Brewers' Distributor Ltd. (BDL). The company has an agreement with North American Breweries, Inc. to brew, package and ship Labatt trademark brands to the U.S. market through the end of 2015. The company also has an agreement with Asahi Breweries, Ltd. to brew and package Asahi Super Dry and Asahi Select to the U.S. market through early 2017. Seasonality: Weather conditions consisting of high temperatures and extended periods of warm weather favor increased consumption of the company’s products, while unseasonably cool or wet weather, especially during the summer months, adversely affects its sales volumes and net sales. Accordingly, consumption of beer in Canada is seasonal, with approximately 40% of industry sales volume typically occurring during the warmer months from May through August. U.S. This segment consists of MillerCoors. MillerCoors was formed as a joint venture between the company and SABMiller. MillerCoors also brews or distributes under license the Molson and Foster's brands and George Killian's Irish Red. Craft and import brands, some of which are marketed and sold through Tenth and Blake, include the Blue Moon brands, Henry Weinhard's brands, Leinenkugel's brands, Redd's brands, Peroni Nastro Azzurro, Pilsner Urquell, Batch 19, Grolsch, Worthington's, St. Stefanus, Third Shift, and cider brands from the Crispin Cider Company. Brands in the non-alcoholic segment include Coors Non-Alcoholic and Sharp's. Contract Manufacturing: MillerCoors has an agreement to brew, package and ship products for Pabst Brewing Company through June 2020. Additionally, MillerCoors produces beer under contract for the company’s Canada and MCI segments and SABMiller. Seasonality of the Business: MillerCoors U.S. sales volumes are normally lowest in the winter months (first and fourth quarters) and highest in the summer months (second and third quarters). Competition: MillerCoors competes most directly with Anheuser-Busch InBev (ABI). Regulation: To operate their facilities, MillerCoors must obtain and maintain various permits, licenses and approvals from various governmental agencies, including the U.S. Treasury Department; Alcohol and Tobacco Tax and Trade Bureau; the U.S. Department of Agriculture; the U.S.
molson coors brewing co -b
1225 17th Street
Denver, CO 80202
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