both proactive and reactive services, including maintenance, monitoring, back up, and recovery services to allow customers to improve availability and utilize the value of their investments in data warehousing. Training Services: To improve the value of their investment, the company also provides its customers with training for their employees and contractors who are responsible for the operation and/or use of their Teradata data warehouses and analytical applications. Customers The company focuses the majority of its sales efforts on the Global 3000 companies across a set of industries, including banking/financial services, media and entertainment (including gaming and media), government, insurance and healthcare, manufacturing, retail, telecommunications, transportation, and travel. Distribution Channels Sales and Marketing: The company sells and markets its analytic data solutions primarily through a direct sales force. Resellers and Distributors: Although the majority of the company’s sales are direct, to extend its sales coverage, in limited situations it also markets and sells its products through third-party channels, including resellers and distributors. Partners The company’s strategic global consulting and systems integration partners include Accenture, Capgemini, Cognizant, Wipro Limited, and IBM Global Business Services. Acquisitions In 2012, the company completed the acquisition of Munich-based eCircle Beteiligungs GmbH, a full service digital marketing provider in Europe. Strategy The company’s strategy focuses on three large and improving markets—data warehousing, big data analytics, and integrated marketing management, including digital marketing applications. Intellectual Property The company owns approximately 610 patents in the United States and approximately 52 patents in foreign countries. The foreign patents are counterparts of the company’s U.S. patents. The company owns the Teradata, Aprimo, Aster, and eCircle trademarks, which are registered in the United States and in various foreign countries, as well as other tradenames, service marks, and trademarks, such as BYNET. Competition The company’s major competitors include IBM Global Business Services and Oracle. Significant Events In November 2013, Sogeti USA embarked on a collaboration with Teradata to develop a mobile application to transform the way Teradata technicians perform their work in the field. In addition, the project created one new job at Teradata for an internal app support team. History Teradata Corporation was founded in 1979 as a Delaware corporation.
teradata corp (TDC:New York)
10000 Innovation Drive
Dayton, OH 45342
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