The Fresh Market, Inc. operates as a specialty food retailer. As of January 26, 2014, the company operated 151 stores in 26 states across the United States. Products The company focuses on perishable product categories, which include meat, seafood, produce, deli, bakery, floral, sushi and prepared foods. Its non-perishable product categories consist of traditional grocery and dairy products, as well as bulk, coffee and candy, beer and wine, and health and beauty. The company’s product selection includes the following: Meat: The company’s offerings include steaks that are trimmed and aged for 14 to 21 days, fresh turkeys year-round and ground beef that is ground daily in-store from steak trimmings and whole roasts. Seafood: The company offers its customers a selection of fresh seafood. Its stores receive deliveries of fresh seafood up to six times a week. Produce: Its mushroom selection consists of varieties, including French horn, hen-of-the-woods and porcini. Grocery and Dairy: The company selects its grocery and dairy products to provide hard-to-find offerings to its customers, such as truffle oil and Devonshire cream. These include its private-label omega-3 eggs and its private-label dairy products. Prepared Foods: The company’s prepared foods include entrees, such as turkey meatloaf and stuffed shells, rotisserie selections, such as whole chickens and baby back ribs and freshly made sandwiches and sides. Deli: The company’s European-style delicatessen features an assortment of deli meats and offers approximately 200 varieties of imported and domestic cheeses. The company’s cheese selection includes Parmesan Reggiano, fresh mozzarella, manchego, gruyere and imported brie. The company’s deli meats are sliced to customer specifications and most cheese is cut, wrapped and weighed in-store. Bakery: The company utilizes a combination of in-store and third-party bakeries to produce its baked goods. Bulk, Coffee and Candy: Products are offered in bulk format, including nuts, dried fruits, snack mixes, coffee and candy. In addition, the company carries only 100% Arabica coffee beans. Beer and Wine: The company offers an assortment of wines. It also offers beers from local, domestic and foreign brewers. Floral and Gifts: The company regularly varies the selection of its floral offerings, which include its top-selling roses, orchids and tulips. The company’s gift selection includes candles, cookbooks, kitchen items and seasonal and holiday gift baskets. Health and Beauty: The company offers a selection of natural and specialty health and beauty care items, which includes personal care items, such as soap, facial cleansers, lotions, hair care products, and lip balms, as well as many wellness items to supplement a healthy lifestyle. It offers various The Fresh Market brand vitamins and herbal supplements, as well as various other health and lifestyle products. Intellectual Property The company’s trademarks include its registered The Fresh Market, Experience the Food, and TFM trademarks. Seasonality The food retail industry and its sales are affected by seasonality. The company’s average weekly sales fluctuate during the year and are usually highest in the fourth quarter when customers make holiday purchases. Regulation The manufacturing, processing, formulating, packaging, labeling and advertising of products are subject to regulation by various federal agencies, including the Food and Drug Administration, the Federal Trade Commission, the United States Department of Agriculture, the Consumer Product Safety Commission and the Environmental Protection Agency. Significant Events The Fresh Market, Inc. announced that it would open a new store in Livingston, New Jersey on October 15, 2014. Competition The company’s competition varies and includes national conventional supermarkets, such as Kroger and Safeway; regional supermarkets, such as Harris Teeter and Publix; national superstores, such as Wal-Mart and Target; and alternative food retailers, such as Whole Foods and Trader Joe’s. History The Fresh Market, Inc. was founded in 1982.
fresh market inc/the (TFM:NASDAQ GS)
628 Green Valley Road
Greensboro, NC 27408
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