Businessweek

Teknik Digital Arts, Inc. engages in the development and marketing of interactive gaming software to play on cell phones, personal computers, and game consoles. The company has a joint venture with Powergrid Fitness, Inc. to develop the power gaming league and distribute the licensed exerstation physically interactive video game controller. The controller is isometric based, XBox, Sony Playstation 2, and Ninetendo’s GameCube. Products Physically Interactive Video Gaming System: The power gaming league is developed to form a physically interactive gaming community using the Exerstation video game controller. The league initially operates on personal computers. Pep Pad Training Systems: The company entered into a joint venture agreement with PEP PAD, LLC to develop, publish, and market physically interactive performance enhanced video games for personal computer and console applications, based on proprietary software, referred to as the SDK software, licensed by PEP PAD, LLC, for performance enhancement fitness related pressure sensitive mats connected to a personal computer. Under the terms of the joint venture, PEP PAD, LLC assigned its rights in the SDK software license to the joint venture, and agreed to sell the rights under future license agreements to the joint venture on terms mutually agreeable to PEP PAD, LLC, and Teknik. Under the terms of the joint venture agreement, it performs the game development, publishing, distribution, and accounting functions, and provides financing for the joint venture. It has one physically interactive video game application. It owns 50% interest in the joint venture agreement. Mobile Phones: The company has developed products to be played on mobile phones, including the games Fear Factor, Next Action Star, and a Phil Mickelson golf game with the Dave Pelz and Rick Smith instructional segments. The company developed Fear Factor under a joint venture with Playentertainment, LLP. The product is based on television program to which Playentertainment acquired the game rights. It developed this video game for mobile devices using the J2ME platform. It has a joint venture agreement with Playentertainment to develop and market videogames for mobile and console applications, based on licensed television, motion picture, comic book, and celebrity properties. It owns 50% of interest in the joint venture. The license for the Fear Factor game grants a five-year license, in the U.S. and English-speaking Canada, to develop and publish mobile video games for console and personal computer applications using the title, names, logos, trademarks, art work, photographs, and related marks and designs associated with the ‘Fear Factor’ television show. Buddy Rice car racing video game Under a three-year license agreement with Buddy Rice Racing, Inc., the company has the right to develop, publish, and market a car racing video game for mobile, personal computer, and console applications, featuring professional race car driver, Buddy Rice. Phil Weber basketball game product The company entered into a three year agreement with Phil Weber, Inc. to perform services for the company in connection with the promotion, marketing, and advertising of a mobile interactive electronic basketball game product. Joe Johnson mobile basketball product: The company entered into a three year agreement with Joe Johnson, c/o SFX Basketball Group, LLC to perform services for the company in connection with the promotion, marketing, and advertising of a mobile interactive electronic basketball game product. Competition The company competes with Electronic Arts, Microsoft, Nintendo, Lineage, Everquest, and The Sims Online, as well as Sony PlayStation and Microsoft Xbox game. History Teknik Digital Arts, Inc. was founded in 2003.