Businessweek

TeleNav, Inc. provides personalized navigation and location based services (LBS) to customers in North America, Asia, Europe, and South America. Services and Products The company’s primary LBS include personalized mobile navigation for consumers and mobile resource management (MRM) for enterprises. It is also extending its primary LBS to new device platforms, such as tablet devices, as well as developing new LBS for mobile phones, including location based mobile advertising and social networking. Personalized Navigation The company delivers its solutions through its location based technology, applications, and service delivery platform, which are integrated with a range of mobile phones, mobile phone operating systems, and wireless network protocols. Scout is the company’s primary voice-guided, real time, turn by turn, personalized navigation service that helps consumers decide where to go, when to leave, how to get there, and what to do. Accessed primarily through mobile phones, its service delivers various features and functions, and is available to end users both on a white label basis, such as AT&T Navigator, and under the Telenav and Scout brands. The company’s primary functions include voice-guided turn by turn directions with updated maps; 3D moving maps; automatic rerouting for missed turns; approximately 18 million searchable points of interests in North America, including restaurants, hotels, ATMs, airports, and gas stations; search along route; and integration with contacts. In addition, it offers Scout for Apps, an HTML5 browser-based voice guided navigation solution for developers to include in their own applications. The company offers its mobile navigation services to customers in various ways. It distributes its services through its wireless carrier partners and directly to consumers through mobile application stores and marketplaces. MRM The company offers enterprises an integrated suite of MRM solutions to manage mobile workforces and fleets, and improve productivity. Its Telenav Enterprise Solutions include its primary Telenav Track service, as well as Telenav Vehicle Manager, Telenav Vehicle Tracker, and Telenav Asset Tracker. The company’s MRM solutions allow enterprises to monitor and manage mobile workforces and assets by using its LBS platform to track job status and the location of workers, field assets, and equipment. Telenav Track enables two-way data communications between an enterprise’s back-end systems and its mobile workforces, providing the management of assignments. Location Based Mobile Advertising The company offers mobile location based Drive To advertising services that deliver targeted location based and time sensitive mobile advertising. The company provides mobile Search Ads and Billboard Ads to end users through its Scout and Telenav branded services, and white label services. It sells advertising directly and these efforts have focused on national multi-location chains. In addition, through advertising network partners, the company has access to various advertisers. End User Billing and Support End users are generally billed for the company’s services through their wireless carrier, which might offer its services on bundled with other voice and data services. The company and its wireless carrier customers might offer subscribers a 30-day free trial for its service. Its wireless carrier customers generally provide first level support to their subscribers if the wireless carrier provides its services on a white label basis. The company provides secondary support for issues that cannot be resolved by its wireless carrier customers. If the service is provided under either its Telenav or Scout brand, the company provides all support to end users. For its Telenav or Scout support functions, the company utilizes a combination of its own employees and third party customer support service provider located in the Philippines that provides live customer support 24 hours a day, 7 days a week. The company provides training and technical management to their employees and assists with problem resolution. Automotive Navigation Services The company’s t