Businessweek

Trulia, Inc. provides tools to research homes and neighborhoods for consumers through the Web and mobile applications. The company’s tools enable real estate professionals to market their listings and attract new clients. The company offers free and subscription products that provide real estate professionals with access to transaction-ready consumers and help them improve their online presence. In the year ended December 31, 2012, the company had 23.1 million monthly visitors and approximately 5 million mobile monthly visitors. As of December 31, 2012, it had approximately 390,000 active real estate professionals in its marketplace, 24,443 of whom were paying subscribers. Data Listings Data: The company receives feeds covering various new and existing for sale and for rent listings every day from MLSs, real estate brokerages, real estate agents, real estate listings aggregators, and other third parties. It also obtains detailed ownership and property data from vendors who collect and digitize information from public county records. Local Information: The company informs consumers on what it is like to live in a neighborhood by delivering insights on schools, crime, neighborhood amenities, home values, and other community information. Schools: The company provides information on schools by district, type, parent reviews, and ratings, which is based on data that it receives from third parties. The company overlays this information onto its maps and color code the data points with a sliding color scale to differentiate between schools with low, medium, or high ratings. Crime: The company receives raw data from third parties about the occurrence, type, location, and description of non-violent and violent crime. It conducts proprietary analysis on the data and aggregates its findings into a tabular format or into its proprietary crime heat map. Its crime heat map provides an overview, visualized through a sliding color scale of the incidence of crime in the area and highlights in callout text boxes the number of violent crimes in the area. Neighborhood Amenities: The company provides the location, names, and ratings of nearby restaurants, grocery stores, banks, and gas stations on its maps based on data that the company receives from Yelp. Home Values: Based on the company’s analysis of the sales records and property information in its database, it has developed market- and local-level views of the trends in price, number of sales, and number of listings by property type and location, which it publishes on its listings pages and on the Local Info section of its Website in interactive chart formats and in its proprietary heat map format. Other Community Information: The company analyzes data from the U.S. Census Bureau to provide users with information on how the median household and family income, age of homes, and commute times of a neighborhood compare to those of the city. Products for Consumers The company’s products for consumers focus on helping them find the right home. Its consumer products are offered for free and provide a set of tools for evaluating where to live. Searchable Database Search: The company maintains searchable database of homes for sale and rent in the United States. Its database includes approximately 112 million properties with 4.1 million listings of homes for sale and rent. It provides users with the ability to search its database along various parameters. The company offers products that improve its users’ experience with visually impactful maps, graphics, and photos of homes and neighborhood characteristics. Trulia Estimate: Trulia Estimate is the company’s estimate of an off-market property’s value based on its proprietary analysis of relevant home data, such as recent sales of similar homes and property facts. This search function allows users to conduct a precise search by street address to find its estimate of the value of that home. Additionally, home owners might claim their home in its database and edit their home’s specific facts and details so that its proprietary system could revise its estimated value. Rich Insights and Content The compa