Last $40.58 USD
Change Today -0.33 / -0.81%
Volume 556.4K
TRLA On Other Exchanges
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As of 8:04 PM 07/23/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

116 New Montgomery Street

Suite 300

San Francisco, CA 94105

United States

Phone: 415-648-4358

Fax:

Websites, marketing tools, and content designed to help real estate professionals build online relationships with prospective home buyers and sellers. Marketplace products that utilize the company’s advertising expertise and utilize its national real estate Websites to produce leads in the local neighborhoods where real estate professionals do business. Community and training services that enable real estate professionals to share and learn best practices to help them close various business with consumers. The company also offers real estate professionals a set of free products that allows them to promote themselves and their listings online and to connect with consumers searching to buy or sell homes. Its free products comprise: Property Listings: The company offers real estate professionals the ability to reach a transaction-ready audience and the potential to acquire leads by listing their properties in its marketplace for free. Mobile Application: The company has developed an Agent App for the iPhone and Android Phone that enables real estate professionals to manage their businesses anytime and anywhere. Agent Profile: Agents could create their own profile in its marketplace by posting contact information, photos, and qualifications, and could manage their brand by linking their profile to their activity on its forums and to Facebook. Agent profiles are posted on the Find an Agent section of its Website. Communities: Through the company’s Trulia Voices forum and its Active Rain network, the company enables real estate professionals to promote their presence by allowing them to connect meaningfully with consumers, network with other professionals, follow topics of interest to their audience, receive updates on neighborhoods, and broadcast their thoughts on its blogging platform. Recommendations: The company has built social search functionality into its Find an Agent database of agent profiles where users could sort agent profiles by various recommendations. Additionally, real estate professionals could publish their recommendations on their Facebook Wall through integration with Facebook Connect. Check-ins: The company’s real estate professionals could ‘check-in’ on the Trulia mobile agent application to establish their presence at a property. Agent Training and Advice Blogs: The company publishes two blogs, Trulia Pro and Trulia Corporate, written by real estate industry experts with whom it partners to provide tips, advice, and education for buyers, sellers, and renters. Tools and Widgets: The company offers real estate professionals various tools and widgets that they could incorporate into their personal Websites to display local real estate information, such as a slideshow widget to play photos of properties or a widget to broadcast their contributions on Trulia Voices on their blog or Website. Products for Advertisers The company sells display media advertising on a cost-per-impression and cost-per-click basis to national advertisers seeking to reach the audience for its online properties and those of its publisher partners. It displays their advertisements on its home page and on individual Web pages through graphical displays and text links, and helps these customers optimize their advertisements’ effectiveness through its targeting capabilities. The company also offers display media advertising on its mobile Website that is optimized for mobile device Web browsers. Customers Real estate professionals that pay for the company’s subscription products include agents, who collaborate with consumers, seek leads, and manage transactions; brokers, which recruit, train, and provide core real estate services to agents; and national real estate franchisors, which provide real estate services to franchisees to enable the growth of their brand. The majority of its real estate professional subscribers are agents. Sales and Customer Support For the company’s marketplace business, the majority of its sales are made by its inside sales team that sells its subscription products to real estate professionals. The company’s inside sales teams are located in its Bellevue, San Fra

 

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Industry Analysis

TRLA

Industry Average

Valuation TRLA Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 8.6x
Price/Book 4.0x
Price/Cash Flow NM Not Meaningful
TEV/Sales 6.1x
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