Last $34.49 USD
Change Today -0.12 / -0.35%
Volume 896.5K
TRLA On Other Exchanges
Symbol
Exchange
Frankfurt
As of 4:15 PM 04/24/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

116 New Montgomery Street

Suite 300

San Francisco, CA 94105

United States

Phone: 415-648-4358

Fax:

es. It provides the following differentiated Trulia mobile applications for consumers on various major mobile platforms and devices: m.trulia.com: A mobile-optimized Website accessible on mobile device browsers. Real Estate App: The company’s full-featured Trulia real estate mobile application, available on iPhone, iPad, Android Phone, Android Tablet, and Kindle Fire. Rental App: The company’s mobile application optimized for users looking to rent a home, which is available on iPhone, iPad, Android Phone, Android Tablet and Kindle Fire, and provides a mobile offering customized to the needs of its improving rentals audience. Agents App: The company’s mobile application optimized for real estate professionals, available on iPhone and Android Phone. Mortgage App: The company’s mobile application optimized for users looking for mortgage information, available on iPhone and iPad. Products for Real Estate Professionals The company sells three sets of products to real estate professionals on a subscription basis. The first set of products enables real estate professionals to promote themselves to buyers or sellers by targeting a local market area. Real estate professionals purchase subscriptions to these products for their desired city or zip code, at a fixed monthly price, for periods ranging from one month to one year, with pricing depending on demand, location, and the percentage of market share purchased or estimated number of leads. These products comprise: Trulia Local Ads: Real estate professionals could purchase local advertising on the company’s Website by zip code or city and by share of a given market. This functionality enables them to improve their presence in their chosen market and generate various leads. Trulia Mobile Ads: Real estate professionals could purchase local advertising on its mobile applications and mobile Website by zip code and by share of a given market. This functionality enables them to feature their profile and contact information on search results and listings, thereby improving their visibility with transaction-ready consumers. Trulia Seller Ads: Real estate professionals could purchase differently priced Trulia Seller Ads packages to generate leads from consumers interested in selling their homes. This functionality enables them to market directly to sellers through a free home value report that features the real estate professional and includes useful valuation information, such as price history and comparable homes sold. The company’s second set of products allows real estate professionals to receive prominent placement of their listings in its search results. Real estate professionals sign up for new subscriptions to this product at a fixed monthly price for periods that range from 1 month to 24 months. This set of products comprises: Trulia Pro: Real estate agents could purchase one of three differently priced Trulia Pro packages to improve their online presence, feature their listings in search results, and interact with clients. The company provides similar products to real estate brokers under the name Premium Listings. The company’s third set of products is its software-as-a-service that allows real estate professionals to manage and cultivate clients and potential clients by automating daily tasks and marketing their services. It charges real estate professionals subscription fees for its software-as-a-service products. The company also generates revenue through enterprise marketing agreements with real estate franchise networks. It provides a base level software-as-a-service product to all agents and/or brokerages in these franchise networks in exchange for certain minimum payments from the real estate franchise networks. The company also generates revenue through the sale of premium software and marketing products to individual agents, teams and brokerage offices within these real estate franchise networks. With the company’s software-as-a-service-based marketing products, it offers a bundle of services that might include some or all of the following: Software-as-a-service, including customer relationship management tools, personalized

 

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Industry Analysis

TRLA

Industry Average

Valuation TRLA Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 9.0x
Price/Book 3.3x
Price/Cash Flow NM Not Meaningful
TEV/Sales 5.7x
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