ncisco, and Denver offices. The company also has a field sales team that sells its marketplace products at larger deal sizes to real estate brokers, franchisors, and builders. For the company’s display advertising business, it maintains a field sales team based in New York, to target advertising customers in the real estate and related content categories, such as insurance companies, mortgage providers, and home improvement companies, as well as other brand advertisers that seek to reach its audience. Its field sales team develops direct relationships with these advertisers and the agencies that serve them. The company provides support to its users, marketplace subscribers, and advertisers. Strategy The company’s strategy is to expand its audience and increase user engagement; improve the number of real estate professionals in its marketplace; increase brand awareness; pursue strategic opportunities; and pursue adjacent opportunities. Seasonality From time to time, the company experiences seasonality in subscription revenue and display advertising due to fluctuations in traffic to its Website and mobile applications. The company experiences higher growth in traffic and revenue during the spring and summer months, when consumers are more likely to buy new homes. Intellectual Property The company registered ‘Trulia’ and the Trulia marker logo as trademarks in the United States and various other jurisdictions. It also holds 36 registered trademarks registered in the United States and 5 trademarks registered in Canada associated with its Market Leader business. The company also has filed other trademark applications in the United States and certain other jurisdictions. The company has five patents registered and nine patent applications pending in the United States and internationally, which seek to cover proprietary techniques relevant to its products. It holds the ‘Trulia.com’, ‘Marketleader.com’, ‘Housevalues.com’, and ‘RealEstate.com’ Internet domain names and various other related domain names. Competition The company’s primary competitors include Homes.com, MSN Real Estate, Realtor.com, Yahoo! Real Estate, Zillow.com, Redfin, ZipRealty, Century 21, Coldwell Banker, ApartmentGuide.com, ApartmentList.com, Rent.com, Craigslist, Bing, Google, and Yahoo!. It also competes with Facebook and Twitter. History The company was founded in 2005. It was incorporated in June 2005 in the state of Delaware. The company was formerly known as Realwide, Inc. and changed its name to Trulia, Inc. in September 2005.
trulia inc (TRLA:New York)
116 New Montgomery Street
San Francisco, CA 94105
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