TiVo Inc. develops and provides software and technology for advanced television services for set-top boxes, tablets, smartphones, and other consumer electronics. Technology The company has developed a technology portfolio that makes the TiVo service available on a standalone retail DVR product line that is capable of receiving over-the-air digital signals, analog cable, digital cable through the use of CableCARDs, and from broadband video sources. The TiVo service is also deployed directly by U.S. satellite and cable operators, such as Charter, DIRECTV, Grande, RCN, Suddenlink, GCI, and internationally, such as with Virgin , ONO, and Com Hem. TiVo's technology for enabling the TiVo service includes the TiVo service client software platform, the TiVo service infrastructure, and TiVo-enabled hardware designs. TiVo Service Client Software: The TiVo service client software functions on set-top boxes, tablets, and mobile devices which run the TiVo software. The TiVo client software manages interaction with the TiVo service infrastructure in the cloud. After the initial set-up of the TiVo service, the TiVo-enabled set-top box would automatically connect to the TiVo service infrastructure over broadband connection to download the program guide data, client software upgrades, advertising content, and other broadband content. TiVo Service Infrastructure: The TiVo service infrastructure operates the TiVo service, managing the distribution of proprietary services, and specialized content, such as program guide data, interactive advertising, and TiVo client software upgrades. It interfaces with billing and customer support systems for service authorization and bug tracking, among other activities. TiVo-Enabled Hardware Design: The TiVo-enabled hardware designs are specifications developed by TiVo for set-top boxes and other devices. The company provides this design to contract manufacturer that produces TiVo-branded hardware. The TiVo-enabled hardware design includes a modular front-end that allows the basic platform to be used for digital and analog broadcast, digital and analog cable, broadband and in some cases Video on Demand applications. Significant Relationships DIRECTV: DIRECTV is a provider of satellite television in the United States. The company has a relationship with DIRECTV to provide the TiVo service to its customer base. Strategy The company’s goal is to change the way consumers access and watch linear television, on-demand television, and broadband video by offering a best in class user experience and to generate revenue through the licensing of branded services and technology to television viewing households worldwide. Seasonality Sales of TiVo-Owned devices and subscriptions to the TiVo service are affected by seasonality. Thus, the company generates a significant number of annual device sales and new TiVo-Owned subscriptions during and immediately after the holiday shopping season with associated increases in revenue. It also incurs significant increases in expenses in the second half of the year related to hardware costs, revenue share and other payments to channel, and sales and marketing, subscription acquisition costs in anticipation of the holiday shopping season. Patents and Intellectual Property The company has been awarded approximately 388 foreign and domestic patents and has approximately 358 foreign and domestic patent applications pending. It owns U.S. Patent No. 6,233,389, titled Multimedia Time Warping System (referred to as the Time Warp patent or the '389 patent) which describes an invention that allows an user to store selected television shows while the user is simultaneously watching or storing another program and expires in July 2018. The majority of the company’s patents have expirations beyond 2018. The company has secured numerous foreign and domestic trademark registrations for its distinctive marks, including for the marks TiVo, the TiVo logo, Season Pass, Thumbs logos, and certain sound marks Competition The company faces competition from companies such as NDS/Cisco, Ericsson (Mediaroom), Motorola/Arris, and from MSO internally developed solutions such as Comcast X1. History TiVo Inc. was founded in 1997.
tivo inc (TV6:German Stock Exchange)
2160 Gold Street
San Jose, CA 95002
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