Businessweek

United Online, Inc., through its subsidiaries, provides consumer products and services over the Internet. Segments The company operates through three segments, including FTD Group, Inc. (FTD); Content & Media; and Communications. Services FTD FTD is a provider of floral, gift and related products and services to consumers and retail florists, as well as to other retail locations offering floral, gift and related products and services, in the U.S., Canada, the U.K., and the Republic of Ireland. FTD is a marketer of floral and gift items to consumers, which is referred to as FTD's consumer business, and a provider of floral network products and services, which is referred to as FTD's floral network business. Consumer Business: FTD is a marketer of floral, gift and related items to consumers. FTD operates in the U.S. and Canada, primarily through the www.ftd.com and www.ftd.ca Websites and the 1-800-SEND-FTD telephone number, and in the U.K. and the Republic of Ireland, primarily through the www.interflora.co.uk, www.flyingflowers.co.uk, www.flowersdirect.co.uk, www.interflora.ie, and www.drakealgar.com Websites and various telephone numbers. FTD also operates mobile Websites for these same markets that are optimized for mobile devices with Internet connections. While floral arrangements and plants are FTD's primary offerings, FTD also markets and sells gift items, including jewelry, sweets, gift baskets, wine, fruit, and spa products. Floral Network Business: FTD provides a suite of products and services that enable members to send, receive, and deliver floral orders. Floral network members include traditional retail florists, as well as other retail locations offering floral and related products and services, that are located primarily in the U.S., Canada, the U.K., and the Republic of Ireland. The large networks of floral network members provide an order fulfillment vehicle for its consumer business and allow FTD to offer same-day delivery capability (subject to certain limitations) to populations throughout the U.S., Canada, the U.K., and the Republic of Ireland. FTD products and services available to floral network members include access to the FTD and Interflora brands and the Mercury Man logo. FTD provides point-of-sale systems and related technology services that enable its floral network members to transmit and receive orders and manage several back office functions of a floral retailer's business, including accounting, customer relationship management, direct marketing campaigns, delivery route management, event planning, and mobile applications. FTD also acts as a national wholesaler to its floral network members, providing branded and non-branded hard goods and cut flowers, as well as packaging, promotional products and a variety of other floral-related supplies. CONTENT & MEDIA The Content & Media segment provides online nostalgia products and services under the Classmates, schoolFeed, StayFriends, and Trombi brands. The company’s Content & Media products consist of yearbook reprints, as well as third-party merchandise. The company’s Content & Media segment also offers an online loyalty marketing service under the MyPoints brand. Online Nostalgia Services: The company operates its nostalgia services as a platform to enable users to locate and interact with acquaintances from their past, with high school affiliations as the primary focus. The company’s domestic and international nostalgia services comprise a large and diverse population of users, with approximately 100 million registered accounts, as of December 31, 2012. The company’s nostalgia services are led by its Classmates Web site (www.classmates.com), which primarily serves the U.S. and Canada. In addition to the historical Classmates section of the Website, it also features a section that contains various nostalgic content, including magazines, photographs, sports clips, and music videos. As of December 31, 2012, the company had approximately 167,000 digitized high school yearbooks available on the Website. Visitors to the Web site can engage with yearbooks, as well as the other types of nostalgic content, which can