Businessweek

Urban Outfitters, Inc. operates as a lifestyle specialty retail company. The company operates under the Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN brand names. It also operates a Wholesale segment under the Free People brand. The company offers its products and market its brands directly to the consumer through its e-commerce Websites, www.urbanoutfitters.com, www.anthropologie.com, www.freepeople.com, www.urbanoutfitters.co.uk, www.urbanoutfitters.de, www.urbanoutfitters.fr, www.anthropologie.eu, www.freepeople.co.uk, www.shopterrain.com and www.bhldn.com and also through its Urban Outfitters, Anthropologie and Free People catalogs. Segments The company operates in the Retail segment and the Wholesale segment. Retail Stores Urban Outfitters: Urban Outfitters targets young adults aged 18 to 28. The product offering includes women’s and men’s fashion apparel, footwear and accessories, as well as a mix of apartment wares and gifts. Apartment wares range from rugs, pillows and shower curtains to books, candles and novelties. Its stores carry an estimated 60,000 to 65,000 stock keeping units (SKUs). As of January 31, 2013, the company operated 215 Urban Outfitters stores in North America and Europe, as well as 4 Websites and the Urban Outfitters catalog. Anthropologie: Anthropologie’s product assortment includes women’s casual apparel and accessories, shoes, home furnishings and an array of gifts and decorative items. The home furnishings range from furniture, rugs, lighting and antiques to table top items, bedding and gifts. Its stores carry an estimated 45,000 to 50,000 SKUs and are located in specialty retail centers, upscale street locations and enclosed malls. As of January 31, 2013, the company operated 180 Anthropologie stores in North America and Europe, as well as 2 Websites and the Anthropologie catalog. Free People: The company’s Free People retail stores primarily offer Free People branded merchandise targeted to young women aged 25 to 30. Free People offers a merchandise mix of casual women’s apparel, intimates, shoes, accessories and gifts. Free People retail stores carry up to 10,000 SKUs. As of January 31, 2013, the company operated 77 Free People stores in North America, as well as 2 Websites and the Free People catalog. Terrain: Terrain is designed to appeal to women and men. Each of its Terrain garden centers operates with an average of approximately 18,000 square feet of enclosed selling space, as well as an outdoor seasonal selling space used for its offering of lifestyle home and garden products, antiques, live plants, flowers, wellness products and accessories. Both Terrain locations offer a full-service restaurant and coffee bar. Terrain offers various landscape and design service solutions in addition to operating a Website. As of January 31, 2013, the company operated two Terrain garden centers. BHLDN: The BHLDN brand offers a collection of heirloom quality wedding gowns, bridesmaid frocks, party dresses, assorted jewelry, headpieces, footwear, lingerie and decorations. As of January 31, 2013, the company operated two BHLDN stores. Direct-to-Consumer: The company operates a direct-to-consumer channel that generates sales directly through its Websites, online and via mobile devices, and catalogs. Wholesale Operations The Free People wholesale division develops, in conjunction with Urban Outfitters, private label apparel lines of young women’s casual wear that could be effectively sold at various prices in Urban Outfitters stores. Merchandise The company’s Urban Outfitters stores, Websites, mobile applications and catalogs offer an array of merchandise, including women’s and men’s fashion apparel, footwear and accessories and a mix of apartment wares and gifts. Product offerings in its Anthropologie stores, Websites and catalogs include women’s casual apparel and accessories, shoes, as well as home furnishings and a diverse array of gifts and decorative accessories for the home, garden, bed and bath. The company’s Free People retail stores, Websites and catalog offer a showcase for casual women’s apparel, intimates, shoes, accessories and gifts, primarily developed and designed by its Free People wholesale division. The company’s Terrain garden centers and Web site offer lifestyle home and garden products combined with antiques, live plants, flowers, wellness products and accessories. The company’s BHLDN retail stores and Web site offer a curated collection of heirloom quality wedding gowns, bridesmaid frocks, party dresses, assorted jewelry, headpieces, footwear, lingerie and decorations. Trademarks The company is the registered owner of certain service marks and trademarks, including ‘Urban Outfitters’, ‘Anthropologie’, ‘Free People’, ‘BHLDN’, ‘Terrain’, ‘BDG’, ‘Co-Operative’, ‘Deletta’, ‘Ecote’, ‘Eloise’, ‘Intimately Free People’, ‘Odille’, ‘Urban Renewal’ and ‘Urbn.com’. History Urban Outfitters, Inc. was founded in 1970.