Businessweek

U.S. Rare Earths, Inc. operates as a mineral exploration, mining, and claims acquisition company. The company holds approximately 12,000 acres of mining claims for rare-earth elements in Colorado, Idaho and Montana. In Colorado, these claims include the Powderhorn Property in Gunnison County, and Wet Mountain Property in Fremont and Custer Counties. Additional claims include the Lemhi Pass Property in Lemhi County, Idaho and Beaverhead County, Montana; Diamond Creek and North Fork Properties in Lemhi County, Idaho and the Sheep Creek Property in Ravalli County, Montana. The company operates through its subsidiaries, Media Depot and Media Max, a national agency specializing in co-op advertising. Its media business offers a range of services ranging from buying and planning media in radio, television, cable, print or outdoor advertising to creating print ads and producing electronic commercials. The company also offers a line of advertising services to manufacturers, distributors, and dealers. History The company was formerly known as Colorado Rare Earths, Inc. and changed its name to U.S. Rare Earths, Inc. in 2011.