Businessweek

Vaarad Ventures Limited, through its subsidiaries, operates a supply chain management network of industrial and business supplies Internet stores in India. The company engages in the provision of data, leads, and procurement services for industrial and business supplies; production and sale of packaged drinking water under the Brilliant and Geo brand names; and operates a lead generation B2B portal that enables manufacturers to showcase their products in approximately 40 product categories. It also offers information technology services; and undertakes concept-to-development work for projects, as well as executes outsourced project development work. In addition, the company engages in publishing industrial magazines to 14 industrial sectors; and provision of consultancy, advisory, and support services to companies for outsourced back office functions in the areas of accounting, finance, human resources, taxation, legal, and secretarial practices. The company was formerly known as Atco Corporation Limited and changed its name to Vaarad Ventures Limited in February 2011. Vaarad Ventures Limited is headquartered in Mumbai, India.