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Company Description

Contact Info

9555 James Avenue South

Suite 200

Bloomington, MN 55431

United States

Phone: 612-703-3300

Fax: 612-887-1300

Verdant Brands, Inc., incorporated in the State of Minnesota in 1961, develops, manufactures and markets environmentally sensitive and traditional lawn and garden products for the consumer and commercial markets. The company also operates full service dealerships that distribute pest control products to specialty agricultural growers and to turf and ornamental plant growers in the commercial market. The company’s product lines consist of proprietary and non-proprietary pest control products and, to a much lesser extent, fertilizers and grass seed products. Business Segments The company conducts its business in three major market segments. These segments consist of the consumer products segment, the commercial products segment and the commercial dealer segment. Consumer Products Segment: The products the company sells to the consumer products segment are environmentally sensitive pest control products and fertilizers sold under the Safer®, SureFire®, ChemFree®, Blocker®, Insectigone® and Ringer® brands, and traditional pest control products sold under the Dexol® and various private label brands, including Black Leaf®. The company sells consumer products in the United States through a variety of retail distribution channels in all fifty states. These distribution channels include retail mass merchants, hardware co-operatives, catalog operators and lawn and garden wholesale distributors who resell the company’s products to retail garden centers, nurseries, hardware stores and home centers. Some significant retailers selling the company’s products include The Home Depot, Wal-Mart, Lowes, Target, Tru-Serve, Menards and Frank's Nursery & Crafts. The principal competitors in the consumer pest control market are Scotts Miracle Gro (Ortho® brand) and United Industries (Spectracide® brand). The principal competitor in the consumer fertilizer market is Scotts Miracle Gro. Other significant competitors include Lebanon (Greenview® brand) and Milwaukee Sewer Improvement District (Milorganite® brand). Commercial Products Segment: The products the company sells to the commercial markets are environmentally sensitive pest control products using the CheckMate® and BioLure® brands, and traditional pest control products using the AllPro® brand. Commercial Dealer Segment: Through a wholly-owned subsidiary acquired with the acquisition of Consep, Inc., the company owns and operates seven full-line commercial dealerships which offer products and services to the specialty agricultural market. Products The company’s major product categories are environmentally sensitive pest control products, traditional pesticides, and microbial fertilizers. Environmentally Sensitive Pest Control Products: The company sells its environmentally sensitive pest control products under the Safer®, SureFire®, ChemFree®, Blocker®, Insectigone®, CheckMate® and BioLure® brand names. The Safer® branded line of pest control products use naturally occurring microbes, botanical derivatives, and synthesized versions of natural botanical derivatives as active ingredients. The active ingredients, used alone or in combinations, are formulated to control specific insects, weeds and fungal diseases. Active ingredients include fatty acids, pyrethrum (a derivative of a certain chrysanthemum flower), pyrethroids (synthetic variations of pyrethrum), neem (a derivative of the tropical neem tree), bacterium strains that are toxic to certain specific insects, and elemental sulfur. The Safer® branded environmentally sensitive pest control products biodegrade more rapidly and have a lower mammalian toxicity rating than most traditional pesticides. The SureFire®,ChemFree® and Insectigone® branded pest control products consist of a broad line of consumer products used to trap or otherwise control pests in homes, lawns and gardens. Most of the SureFire®,ChemFree® and Insectigone® branded pest control products use the company’s proprietary technologies, which include the use of controlled release attractants to lure insects into traps and the use of patented baits and powdered diatomaceous earth which kill crawling insects upon contact. The Blocker® b

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