Last $17.97 USD
Change Today +0.01 / 0.06%
Volume 695.1K
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Company Description

Contact Info

12051 Indian Creek Court

Beltsville, MD 20705

United States

Phone: 301-459-2590

Fax: 301-459-2827

Vocus, Inc. provides cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company’s cloud solutions address key areas of digital marketing and public relations, including social media marketing, search marketing and news distribution, email marketing and publicity. The company’s software is designed for marketers to attract customers through search engines, increase and engage their followers on social networks, such as Facebook, LinkedIn and Twitter, communicate with prospects and customers via email and generate and track visibility in traditional and online media. Its buyers primarily consist of marketing and public relations professionals that share a common goal of marketing. The company delivers its solutions over the Internet using a secure, scalable application and system architecture that allows its customers to quickly deploy and adopt its software. Strategy Key elements of the company’s strategy include expanding its cloud marketing suite; providing additional consulting services; increasing brand awareness; and expanding mid-market presence. Products The company’s marketing and public relations suites address the critical functions of marketing, including social media marketing, search marketing and news distribution, email marketing, publicity and media monitoring and analytics. Social Media Marketing: The company provides social media software solutions that help customers run social marketing campaigns, including apps and landing pages that power coupons, promotions and special fan-only offers. Its social media solutions also help customers monitor and analyze conversations across multiple social networks and other online Websites to understand what is being said about their brands, products and industry. In addition, its social media solutions help identify key influencers and allow customers to identify and engage with prospects and customers on Facebook and Twitter. Search Marketing and News Distribution: The company’s PRWeb online news distribution service helps customers increase their online visibility and organic search engine rankings with press releases that are optimized for search engines and other online distribution sites. Email Marketing: The company’s email marketing service provides a method of keeping in touch with prospects and customers by using professional looking emails to send newsletters, special offers and other useful content. Publicity: The company provides a media database, news distribution and publicity opportunities that help companies increase their media exposure and manage relationships with reporters. Media Monitoring and Analytics: The company’s media monitoring tracks online, print and broadcast news coverage, tweets, blog mentions, comments and more across traditional and social media, helping its customers discover and analyze trends as they unfold in the traditional and social media. For larger organizations, the company sells primarily to their public relations department, which is typically the same size as the marketing department in a mid-sized company. Similar to the company’s other customers, public relations departments are interested in building their brand and reaching and influencing buyers online and across social networks. The company’s solutions are generally offered on a subscription basis, including email marketing solution, which is available on its iContact Website. Sales and Marketing The company sells its cloud-based solutions primarily through its direct sales organization, and over the Internet in an e-commerce model and to a lesser extent through indirect sales channels. Its direct sales organization is separated into groups that focus either on selling to new customers or selling to existing customers. The company has sales offices in the United States and Europe. The company also sells some of its products over the Internet in an e-commerce model. Customers As of December 31, 2013, the company had 16,854 active annual subscription customers. These customers represent various industries, as well as government agencies, not-for-profit organizations and educational institutions. Competition The company competes with HubSpot; Marketo; Act-On; Infusionsoft; Cision; NASDAQ OMX; BurrellesLuce; Gorkana; PRNewswire; and Meltwater. Intellectual Property and Proprietary Content The company has registered, and applied for the registration of U.S. and international trademarks, service marks and domain names. Additionally, it has filed U.S. patent applications covering certain of its proprietary technology and has one issued patent. The company licenses content included in its cloud-based software from various providers pursuant to data reseller, data distribution and license agreements with these providers. History Vocus, Inc. was founded in 1988.


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