Businessweek

Virtusa Corporation operates as an information technology services company. The company uses an offshore delivery model to provide a range of information technology (IT) services, including IT consulting, technology implementation and application outsourcing. Services The company provides a range of IT consulting, technology, implementation and application outsourcing services to clients, either individually or as part of an end-to-end solution. IT Consulting Services The company provides IT consulting services to assist its clients with their continually-changing IT environments. It helps clients in analyzing business and technology problems and identifying and designing platform-based solutions. It also assists its clients in planning their IT initiatives and transition plans. The company’s IT consulting services include the assessment and planning, architecture and design and governance-related services. The company’s assessment and planning services include application inventory and portfolio assessment, business/technology alignment analysis, IT strategic planning, and quality assurance process consulting. The company’s architecture and design services include enterprise architecture analysis, technology roadmaps, product evaluation and selection, and business process analysis and design. The company’s governance-related services include program governance and change management, program management office planning, and IT process/methodology consulting. In July 2011, the company acquired all of the assets comprising the business of ALaS Consulting LLC (ALaS), a New York limited liability company. The company offers a range of consulting and advisory services to financial services companies in areas, such as regulatory compliance, trading desk operations improvements and controls, software package selection, program management and functional testing, and increased automation. Technology Implementation Services The company’s technology implementation services involve building, testing and deploying IT applications, and consolidating and rationalizing its clients’ existing IT applications and IT environments into platforms. Its technology implementation services include the development, legacy asset management, data warehousing, and testing services. The company’s development services include application development, package implementation and integration, software product engineering, business process management implementations, business process and CRM management services, customer experience and content management services, and emerging technology services. The company’s legacy asset management services include systems consolidation and rationalization, technology migration and porting, and Web-enablement of legacy applications. The company’s information management services include data management services, and business intelligence, reporting and decision support. The company’s testing services include testing frameworks, automation of test data and cases, test cycle execution, and performance testing. Application Outsourcing Services The company provides a set of application outsourcing services that enable it to provide support for its clients’ software applications and platforms. Its application outsourcing services include application and platform management, infrastructure management, and quality assurance management services. The company’s application and platform management services include production support; maintenance and enhancement of custom-built and package-based applications; and ongoing software engineering services for software companies. The company’s infrastructure management services include systems administration, database administration, and monitoring. The company’s quality assurance management services include outsourcing of quality assurance planning; preparation of test cases, scripts and data; and execution of test cases, scripts and data. Sales and Marketing The company maintains a marketing presence in the United States, Europe, including the United Kingdom and the Netherlands, India, Sri Lanka and Singapore. Customers The company primarily serves the following industries: Communications and technology; Banking, financial services and insurance; and Media and information. Its customers include JPMorgan Chase Bank, N.A., British Telecommunications plc, Aetna Life Insurance Company, Iron Mountain Information Management, Inc., Thomson Reuters (Healthcare) Inc. and Pegasystems Inc. Intellectual Property The company has registered the mark ‘Virtusa’ in the United States, the European Community and India, and has filed for registration of ‘Virtusa’ in Sri Lanka. It has a registered service mark in the United States, ‘Productization’, which it uses to describe its methodology and approach to delivery services. The company has also registered in the United States the service marks ‘BPM Test Drive’ which it uses to describe consulting service offering involving business process management or BPM project implementation and ‘ACCELERATING BUSINESS OUTCOMES,’ which the company uses to describe the benefits of its services. Competition The company’s competitors include offshore IT outsourcing firms, such as Cognizant Technology Solutions Corporation, HCL Technologies Limited, Infosys Technologies Limited, iGATE Patni, Tata Consultancy Services Limited, Tech Mahindra Limited, and Wipro Limited; and consulting and systems integration firms, such as Accenture Ltd., Cap Gemini S.A., Computer Sciences Corporation, Deloitte Consulting LLP, IBM Global Services Consulting, and Sapient Corporation. History Virtusa Corporation was founded in 1996. The company was originally incorporated in Massachusetts in 1996 as Technology Providers, Inc. It reincorporated in Delaware as eRunway, Inc. in 2000 and subsequently changed its name to Virtusa Corporation in 2002.